Welcome to the first episode of 2025! Join Natalie + Lindsay as they reflect on their biggest lessons from 2024 + dive into how to redefine freedom in business while staying aligned with your values. This episode unpacks how freedom evolves over time, how Maslow's Hierarchy applies to entrepreneurship, and why your work is not your worth. The conversation is filled with practical insights on goal-setting, anti-goals, managing a lean team, and creating a sustainable and joyful business. Plus, hear about the exciting launch of the Bossbabe Planner (in Walmart stores now… what a freaking pinch me moment!) and how it can help you map out a fulfilling + intentional year.

What You’ll Learn in This Episode:

What freedom in business actually means and how it evolves over time.
Why less complexity and alignment can lead to more profit + joy.
How Maslow's Hierarchy of Needs ties into business and mindset growth.
Lessons on navigating team dynamics and maintaining high standards.
How to set anti-goals to avoid burnout and create a business you love.
A behind-the-scenes look at Bossbabe’s most profitable year yet + the creation of the Bossbabe Planner in Walmart stores now.

TIMESTAMPS

00:00 – Intro

00:13 – Kicking off 2025 with reflections on 2024 and setting intentions for the new year.

01:04 – The surprising results of 2024: How Bossbabe achieved its highest revenue and profit year without making it the primary goal.

01:57 – The power of saying no: Cutting non-essentials and focusing on what moves the needle.

03:19 – Lessons learned in hiring, firing, and aligning your team with your values.

04:57 – Why you don’t need a big team to run a successful business — simplicity is key.

07:47 – Navigating cancel culture and embracing confidence in setting high standards.

09:43 – Why authenticity and alignment are more important than ever in online business.

12:37 – The importance of building a freedom-based business that prioritizes alignment and integrity.

16:12 – Personal reflections from Natalie: Balancing motherhood, business, and personal growth.

18:33 – How Maslow’s Hierarchy applies to entrepreneurship: From survival to true freedom.

22:31 – The magic of white space: Why clarity often comes from slowing down and creating space.

27:09 – Freedom redefined: Choosing how you work today to create a life you love tomorrow.

28:34 – Why freedom is more about mindset than money — and how to break free from “moreness.”

31:28 – Your work is not your worth: The mindset shift every entrepreneur needs.

37:43 – Behind the scenes of the Bossbabe Planner: Why it’s the ultimate tool for intentional goal-setting.

45:12 – The importance of planning: How laying out your year helps you avoid reactivity and overwhelm.

49:39 – Wrapping up: Creating a proactive, intentional year and prioritizing what truly matters.

RESOURCES + LINKS

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bossbabe: @bossbabe.inc

Natalie Ellis: @iamnatalie

Lindsay Roselle: @lindsayroselle

444: Your Work is Not Your Worth: The Re...