In this week’s episode of the Jewellers Academy Podcast, host Anna Campbell chats with jeweller and shop owner Tori Foster to talk about the real journey of opening a jewellery shop — the trials, the joys, and everything in between. Tori shares how she made the leap from maker to shop owner, revealing the ten things no one tells you about setting up and running a jewellery store.
From learning that things won’t always go to plan to discovering the hidden benefits of having a creative haven, Tori offers insights for any jeweller dreaming of their own space. The conversation covers practical tips like researching local funding, navigating hidden costs, and dealing with the public — as well as the unexpected opportunities that come from having a shopfront, from commissions to community connections.
Whether you’re dreaming of a bricks-and-mortar shop or just curious about the behind-the-scenes reality, this episode is packed with lessons, encouragement, and honest reflections to help you take your next big step.
Here’s what we cover in this episode:
Why it never goes exactly to plan — and why that’s OK
Local funding opportunities and how to prepare
The hidden costs of shop ownership
What it’s really like working with the public
Why investing in yourself matters
How set hours and a creative space can transform your work
The unexpected perks of having a customer-facing workshop
And much more.
About Tori Foster
Diploma graduate Tori Foster creates jewellery inspired by the beauty of nature and the magic of the night sky. Her pieces blend delicate designs with celestial touches, using natural textures and gemstones. Working from her studio in East Yorkshire, Tori crafts meaningful, wearable treasures and runs workshops, helping others discover the joy of making their own jewellery and exploring their creativity.
Online Jewellery Diploma Courses
As discussed in this weeks episode, Tori has taken three Diplomas with Jewellers Academy.
Year 1 - Diploma in Silver Jewellery
Year 2 - Diploma in Fine Jewellery
Year 3 - Advanced Jewellery Diploma
You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment in June.
https://www.jewellersacademy.com/diplomas
Learn more about Jewellers Academy