logo
episode-header-image
Apr 2025
20m 26s

Finding Your Dream COO and Defining Succ...

JASMINE STAR
About this episode

Ever feel like your business is outgrowing you?

Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?

Been there. 🙋🏻‍♀️

In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.

It all started with a simple question Jade (now our COO) asked me:

“What would make you fire me?”

😳 Cue the mic drop.

And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.

So we’re diving deep into:

  • How I knew it was time to hire an integrator
  • What role I hired for before calling her “COO” (hint: humility check)
  • The Harvard Business Review article that changed the way I viewed operational leadership
  • The one KPI I gave her (yes, one)—and why it works like magic
  • The real reason I trust her to lead even when I’m not looking
  • How we define success together, not just in numbers but in execution

Whether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.

Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.

Grab your notebook—you’ll want to jot this down.

Click >>PLAY<< to hear all of this and:

[00:02] How the question “What would make you fire me?” sparked a leadership reflection

[00:08] When I knew I needed a COO—and the chaos that led me there

[00:13] The Harvard Business Review insight that changed how I hire

[00:21] The unusual path I used to test and promote our COO

[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet

[00:38] What my COO does that I could never do myself

[00:44] Questions you should ask yourself before hiring your right hand

[00:54] What would make you fire your COO? Define it—before you need to

Listen to Related Episodes:

>>Harvard Business Review Article Mentioned<<

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/p

Ready to create a powerful brand, high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs?

I’m hosting a mastermind for 7-figure entrepreneurs who want to build their business to 8-figures (and beyond) alongside others committed to doing the same - if it sounds like a good fit, I’d love to invite you to learn more and apply here: https://jasminestar.com/mastermind

Up next
Aug 21
Why Scrappy Entrepreneurs Always Win
Today’s episode is for the scrappy, heart-on-fire entrepreneur who knows there’s treasure hidden in places no one else dares to look. You see, I grew up learning to spot potential where most saw "junk." From yard sales with my dad to watching my mom transform discarded plants int ... Show More
18m 8s
Aug 19
What Happens When You're the Only Woman in the Room
Have you ever walked into a room and realized… you’re the only one?The only woman.The only parent.The only person of color.The only voice of your kind.In this episode, I share what it’s really like to be the “only”—and how I’ve learned to turn that discomfort into a source of pow ... Show More
27m 44s
Aug 14
Breaking Up with Perfectionism to Scale Your Life
Let’s talk about the unspoken epidemic hitting high achievers: perfectionism, scarcity thinking, and the belief that our worth is tied to hustle.In this episode of the Jasmine Star Show, I sit down with powerhouse coach and recovering perfectionist Keren Eldad—and y’all, it’s the ... Show More
35m 30s
Recommended Episodes
Apr 2025
680. How To Start an Ecommerce Business in 2025
It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the k ... Show More
14m 10s
Mar 2025
674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)
If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ... Show More
21m 31s
Jun 2022
Getting Started with Marketing And Sales: The Five Step Formula Every Business Needs!
Whether you are a start-up or scale-up business, we have put together a 5 step formula for you to follow when mapping out your strategy. Perhaps you have a brilliant business that has relied on word of mouth for some time now but you know that pool is drying up and you need a sol ... Show More
22m 4s
Jan 2025
660. "How do I build a profitable and thriving product-based business?" | Coaching Session
Welcome back product bosses! Do you ever feel like you’re pouring your heart into your products but still struggling to turn your passion into a profitable business? You’re not alone. Many product-based business owners start with a great idea but get stuck when it comes to buildi ... Show More
43m 24s
Jan 2025
653. Why You’re Stuck in Your Product Biz and How to Start Moving Forward
Welcome to another episode, product bosses! It’s the start of 2025 and today, I’m reflecting on the past year and sharing my insights on why you might not be making progress in your business plus how you can change that.In this episode, I’m digging into the common pitfalls entrep ... Show More
23m 48s
Aug 2021
Your Profit Road Map for More Sales & a Truly Sustainable Business
Send us a textWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you ... Show More
33m 16s
Feb 2025
661. Your Business To-Do List Is Too Long—Here’s How to Fix It
Welcome back, product bosses! Do you ever feel like there just aren’t enough hours in the day to get everything done? You’re juggling product creation, marketing, customer service, and a hundred other things, all while trying to grow your business. It’s overwhelming, but here’s t ... Show More
25m 23s
Nov 2024
635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business
Welcome back product bosses! Today I’m sharing a hard truth which is, focusing only on selling is one of the biggest mistakes you can make in your product-based business. If you’re someone who has really been struggling to make any sales, you’ve seen a decline in your sales, your ... Show More
36m 30s
Jul 7
706. The 4-Step Path to a Profitable Product-Based Business
Hey hey, Product Boss! Have you ever felt like your business is a bit all over the place—like you’re spinning your wheels and not getting where you want to go? You’re not alone. In this episode, I’m sharing the exact framework I use to help product-based business owners like you ... Show More
23m 26s
Oct 2024
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for ... Show More
53m 34s