Today’s episode is for the scrappy, heart-on-fire entrepreneur who knows there’s treasure hidden in places no one else dares to look. You see, I grew up learning to spot potential where most saw "junk." From yard sales with my dad to watching my mom transform discarded plants into a blooming garden, I learned that value isn’t about what something looks like—it’s what you make of it.
And guess what? That’s the SAME mindset I use to build my business.
In this solo episode, I take you on a trip down memory lane—back to Kmart garden centers, tiny motorhomes, and our thousand-square-foot family home—to share the unexpected ways my childhood shaped how I show up as a CEO. I talk about what it means to “sift through the dirt” and why being willing to do what others won’t is the ultimate business edge.
We cover:
This episode isn’t just about nostalgia—it’s about real business strategy rooted in grit, consistency, and seeing what others overlook. So whether you're bootstrapping or bossing up, know this: the gold is in the dirt... you just have to be willing to dig.
Click play to hear all of this and:
[00:00] Why You Must See Opportunity Where Others Don’t
[02:52] The Dirt Kmart Tried to Throw Away
[05:39] The Business Lesson in Cultivating What Others Discard
[08:12] Why Posting Daily is ‘Digging in the Dirt’
[10:47] The Secret to Standing Out? Doing What Others Won’t
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For full show notes, visit jasminestar.com/podcast/episode572