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Apr 2025
38m 17s

If You Sell Like Everyone Else, You Lose...

Kwame Christian Esq., M.A.
About this episode

If you're selling for the money, your buyers can feel it — and you're leaving the best deals on the table.
In this game-changing episode, bestselling author Lisa McLeod reveals why the sales strategies you were taught are keeping you broke, stressed, and replaceable. Forget "closing the deal" — Lisa shows you how the world’s top salespeople drive higher revenue, bigger margins, and deeper loyalty by selling with noble purpose. You’ll learn how to de-commoditize your business, take control of the negotiation, and rewire your mindset to win deals that feel good — and actually stick. Whether you're in sales, leadership, or negotiation, this conversation will flip your strategy and your confidence on its head.


Connect with Lisa

⁠Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud⁠.

⁠McLeod & More⁠

⁠Follow Lisa on LinkedIn⁠


Contact ANI

Request A Customized Workshop For Your Company

Follow Kwame Christian on LinkedIn

The Ultimate Negotiation Guide

Click here to buy your copy of How To Have Difficult Conversations About Race!

Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

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