Welcome back to Don’t Retire… Graduate! Today’s episode takes you behind the scenes of the financial planning world with an in-depth look at what it means to be a financial advisor dedicated to serving clients’ best interests—sometimes from out of the spotlight. I’m joined by Beth Nori, a talented and detail-oriented CFP practitioner from BFG, who has been with our team for over eight years. While Beth isn’t always sitting across the table from clients, her impact is felt in every plan we create through her commitment to preparation, tax strategy, and precise behind-the-scenes work.
In our discussion, Beth and I explored her unique career journey, from her early days in big financial firms in the D.C. area, to her move to the Baltimore region, and ultimately, to her embrace of the tight-knit culture at BFG. We dove into the differences between working at large firms and smaller, family-feel companies, and Beth shared how the close relationships and personal growth opportunities here propelled her forward—especially in taking on some of the technical aspects of planning that many advisors shy away from.
One of the highlights of our conversation was Beth’s focus on tax planning. As someone who thrives on details and enjoys crunching numbers, she’s leaned into the challenge of collaborating with CPAs, reviewing tax returns, and seeking new educational opportunities to bridge the gap between financial planning and tax expertise. Her journey serves as a testament to the value of playing to your strengths and finding your niche within the advisory profession.
Beth’s story is not only about technical excellence, but also about purpose, passion, and finding fulfillment by helping others succeed—even if that means you’re supporting from behind the curtain. Whether you’re an aspiring advisor, a planner seeking your specialty, or simply intrigued by what happens “backstage” in financial planning, Beth’s insights are sure to resonate.
5 Key Takeaways:
- Behind-the-Scenes Excellence: Beth’s work in meeting preparation and plan analysis ensures every client interaction is informed, meaningful, and personalized, proving that vital contributions don’t always happen in the limelight.
- Finding Your Niche: By embracing the detail-oriented, technical side of planning—especially in areas like tax analysis—Beth illustrates the importance of discovering and thriving in your professional “lane.”
- The Value of Small-Firm Culture: Beth emphasizes the family atmosphere at BFG, where close relationships and ongoing growth are possible, highlighting how firm size and culture can shape advisory careers.
- Tax Planning as a Differentiator: Tackling areas like tax planning not only brings immense value to clients (everyone loves saving on their tax bill!) but also sets planners apart, especially when they’re willing to work collaboratively with CPAs.
- Continuous Learning: Beth’s commitment to additional tax education, through specialized courses for accumulators, retirees, and end-of-life planning, underscores the importance of lifelong learning in serving clients’ evolving needs.
Join us as we pull back the curtain on financial advising, uncover new career possibilities, and celebrate the professionals who make financial independence possible for so many families. Don’t forget to subscribe, rate, and share this episode to help others discover their own path to financial freedom and fulfillment!
Learn more about Beth here!
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