logo
episode-header-image
Dec 2024
40m 38s

How this Therapist 2x Her Instagram Foll...

Kelly McKenna, Therapist & Business Coach
About this episode

Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. We also chat about the course she created for those struggling with OCD, her experience launching the course, and the power of showing up as your authentic self. 

In this episode, we cover: 

  • The ‘slower’ growth & roadblocks Christina was experiencing in her business and how that’s changed since working together
  • Christina’s ‘why’ for wanting to show up on Instagram
  • Why Christina chose to create a course and her excitement around relaunching it 
  • How Christina 5x her email list subscribers
  • The free webinar Christina created and promoted to launch her course
  • Why showing up as an authentic human is what people really want
  • Christina’s recent course launch results + what she did differently
  • Putting more effort into your offers upfront so they will pay off later
  • Moving away from a ‘perfectionist’ mindset when launching your first course


Connect with Christina:



Connect with Kelly:



Make sure to hit follow/subscribe so you never miss an episode!


Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! 


Resources & Links:


Mentioned in this episode:

Sign up for the FREE LIVE Training on February 3rd!

Up next
Oct 8
Starting on Instagram When It Feels Uncomfortable
Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. You are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram.In today's episode, ... Show More
24m 4s
Oct 1
Part 3: How I’m Posting Content During Maternity Leave
We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for tod ... Show More
24m 50s
Sep 24
Part 2: How I Prepped My Team for Maternity Leave
Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave.Yep, I'm officially taking October, Novembe ... Show More
27m 38s
Recommended Episodes
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to ble ... Show More
1 h
Dec 2023
239: How To Juggle Motherhood And Business
If you have young kids, it can be such a struggle to figure out how you’re going to build your business and have the time for them too, without feeling frazzled and guilty all the time!  So in this episode I’m sharing some of the things that have helped me the most: The big chang ... Show More
26m 35s
Jul 23
1.5 years in: What no one tells you about running a virtual nutrition practice (solo episode)
In this solo episode, Jessica shares what it’s really been like running Diabetes Digital for the past 1.5 years. She reflects on the journey from two dietitians to a growing team of 11 (with 3 more onboarding), over 6,000 visits completed, and 80+ referring providers. She breaks ... Show More
28m 14s
Jun 2024
10: How I Planned for Maternity Leave as a Self-Employed Content Creator & Entrepreneur
In this episode, I'm sharing how I'm approaching maternity leave, as a content creator and small business owner. This is something I was very curious about and wished there were more stories and resources out there in my niche! This video has two parts: Part one is a Q&A, answeri ... Show More
16m 54s
Jul 29
How I Stay Consistent in Tough Seasons
Whether you're having a difficult pregnancy, exhausted in the newborn phase, or juggling work and family... some seasons are just more difficult to keep up with your self care and exercise routine! As a mom of 3, trust me, I've been through many of these tough seasons that have m ... Show More
18m 1s
Sep 2024
How to Budget with Inconsistent Income (and not stress out in the process)
Budgeting and managing your money is hard enough when you have a steady monthly paycheck and a laundry list of goals you want to achieve. When you throw in inconsistent income, budgeting becomes even more complex. Like you, I’ve had many months as an entrepreneur when the numbers ... Show More
32m 24s
Mar 2023
Balancing Business Day 2 // Know Exactly What To Do And How To Stay Focused When You Finally Get Time To Sit Down And Work
It’s day 2 of the 4-day Balancing Business Series! After today, you’re going to know exactly what to do and how to stay focused when you finally get time to sit down and work. We’re zooming in just a little to take this one step deeper each day. This week we’re going to build on ... Show More
27m 27s
Nov 2024
636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session
Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, b ... Show More
1h 7m
Jan 2025
EP 454 // 3 Step Content System To Plan, Create, And Post Consistent Content Every Week
Are you ready to show up consistently for your business this year? If you’re struggling to plan, create, and share your content week after week, I’ve got the solution. I’m breaking down a simple 3-step system that will help you stay consistent without feeling overwhelmed. Let me ... Show More
25m 34s
Jul 2024
600. “Sales are down and I don’t know what to do.” | Coaching Session
Listen up, product bosses! Today’s episode is a must listen if your product business sales are down. We’re back with another coaching session, and this time we’re talking to Gina of Seasons Jewelry. Now Gina has been in my community for a long time and actually started her first ... Show More
49m 32s