logo
episode-header-image
May 2024
28m 46s

Die Another Day: Reviving Old Commercial...

APOSTROPHE PODCAST NETWORK
About this episode

Occasionally, an old advertising campaign is brought back from the dead.

Even if it has been off the air for decades.

This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time.

A much-loved beer campaign that has been revived after 34 years.

And a controversial commercial that was yanked off the air in 1989, but was re-run again recently.

We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


Hosted on Acast. See acast.com/privacy for more information.

Up next
Jan 24
Clapback Advertising: The Art of the Response Ad
This week, we look at “Clapback Ads.”A clapback ad is a response or retaliation to another commercial.We’ll talk about a Canadian province that took offence to a Vrbo ad.A youth orchestra who retaliated against a big car commercial.And a tech company CEO who got caught having an ... Show More
27m 9s
Jan 17
Fakevertising
The world of marketing has discovered there’s money to be made in creating fake ads.But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention.The tri ... Show More
27m 21s
Jan 15
Lend us your ears – we have some exciting news
You asked, we listened.For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we’re offering more exclusive content than ever to our subscribers. Introducing Apostrophe All Ears.You get: ad-free listening (tisk ... Show More
1m 59s
Recommended Episodes
Apr 2025
The 'New Coke' Debacle
Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ... Show More
13m 1s
Jun 2024
New Coke Goes Flat with Preacher Lawson and Paul F. Tompkins | 40
<p>In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits an ... Show More
46m 33s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ... Show More
32m 26s
Feb 2025
219 - Ash Trevino's RIDICULOUS Interview at the Bop House + Poppi Soda Marketing Stunt Backfires
Control Body Odor ANYWHERE with @lumedeodorant and get 15% off with promo code DWKT at LumeDeodorant.com! #lumepod Cancel your unwanted subscriptions today at https://www.RocketMoney.com/DWKTCheck out our BONUS episode about our Janet CCB Saga over at https://Patreon.com/DoWeKnow ... Show More
1h 45m
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More
31m 58s
Aug 2024
Brand Strategy Lessons from Super Bowl Ads
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ... Show More
32m 30s
Feb 2025
YOUR BRAIN ON ADVERTISING
On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from ... Show More
31m 54s
Apr 2025
Can Pepsi Make a Comeback?
After decades of fighting Coca-Cola to be the nation’s favorite soda, Pepsi dropped to third place, after Dr Pepper. Now PepsiCo needs to win back soda drinkers . WSJ’s Laura Cooper reports that after years of focusing on potato chips and energy drinks, the company’s new beverage ... Show More
17m 20s
Apr 2024
S05 BONUS E02: Hyacinth in Advertising
<p>It’s the second episode of The Luxury Podcast, complete with genuine bonus embellishments. William Hanson and Jonathan Vernon-Smith discuss Hyacinth’s special appearances in Advertising. From British Gas, to TV Licences and even an NVQ Second Chances ad where Elizabeth finally ... Show More
24m 21s
Oct 6
"Kirsten Dunst"
<p>Wake up with the TV on; it’s Kirsten Dunst. Cheer squad, burger talk, dream work, cake campaigns, and a sign that says “Smile, It’s Showtime.” Make sure to clean the CPAP machine in between… on an all-new SmartLess.</p> <p><p>Subscribe to SiriusXM Podcasts+ to listen to new ep ... Show More
55m 59s