Weâre heading into a bumpy economy. So, itâs time to audit what weâre doing in marketing. How do we do that?
Auditing is all about alignment. Are your brandâs efforts in line with whatâs going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, itâs time to au ... Show More
Yesterday
4 Reasons Human Connection is THE Marketing Strategy with Haley Janicek, Head of Creator Community @ Kit | Ep. 355
After years of digital everything, audiences are craving something real againâŚand Haley Janisch knows exactly how to deliver it. As the Head of Creator Community at Kit, Haley has built experiences like Craft and Commerce and Kit Studios that connect creators beyond the screen. I ... Show More
36m 3s
Oct 3
How to Make B2B Content Actually Exciting with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 354
What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn? Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedInâs most recognizable ... Show More
47m 9s
Mar 2025
674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)
If youâre relying on just one sales channel to run your business, itâs time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious riskâespecially in 2025, where consumer shopping habits are shifting faster than ... Show More
21m 31s
Mar 2025
How to Stay Focused During Unprecedented Times
Send us a textRunning a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash ... Show More
36m 20s
Jun 2025
Episode 776: How to Audit Your Business (and Life) Like a Digital CEO: A Step-by-Step Guide to Audit and Align Your Year
Is your business on autopilot? It's time for a mid-year check-up! Weâre at the halfway mark of your fiscal year, and itâs the perfect, non-negotiable time to pause, reflect, and recalibrate. Todayâs show is an urgent wake-up call and a real-time protocol designed to pull you back ... Show More
15m 30s
Apr 2025
If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine
I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazineâs Editor, for a conversation that was originally recorded for the cover story of their summer issue.We talked about what it really takes to grow a brand in todayâs world â wheth ... Show More
27m 10s
Mar 2025
677. "Iâve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session
After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product lineâbut she also knows thereâs always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but imp ... Show More
38m 2s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, Iâm chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to ble ... Show More
1 h