Weâre heading into a bumpy economy. So, itâs time to audit what weâre doing in marketing. How do we do that?
Auditing is all about alignment. Are your brandâs efforts in line with whatâs going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, itâs time to au ... Show More
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you.
Snapâs EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers donât follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game?
You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.
As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Mar 2025
674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)
If youâre relying on just one sales channel to run your business, itâs time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious riskâespecially in 2025, where consumer shopping habits are shifting faster than ... Show More
21m 31s
Mar 2025
How to Stay Focused During Unprecedented Times
Send us a textRunning a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash ... Show More
36m 20s
Jun 2025
Episode 776: How to Audit Your Business (and Life) Like a Digital CEO: A Step-by-Step Guide to Audit and Align Your Year
<p dir="ltr">Is your business on autopilot? It's time for a mid-year check-up! We're at the halfway mark of your fiscal year, and it's the perfect, non-negotiable time to pause, reflect, and recalibrate. Today's show is an urgent wake-up call and a real-time protocol designed to ... Show More
15m 30s
Apr 2025
If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine
<p>I recently sat down with <strong>Kevin Edwards</strong>, President of <em>Real Leaders</em>, and <strong>Carla Kalogeridis</strong>, the magazineâs Editor, for a conversation that was originally recorded for the <em>cover story</em> of their summer issue.</p><p>We talked about ... Show More
27m 10s
Mar 2025
677. "Iâve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session
After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product lineâbut she also knows thereâs always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but imp ... Show More
38m 2s