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Apr 2025
11m 47s

SPECIAL SERIES: This Is How You Should A...

Daniel Murray
About this episode
We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, it’s time to au ... Show More
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Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you. Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
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Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game? You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity. As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
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Try This Email Tactic That Works Every Time | Bathroom Break #82
Tired of writing emails no one reads…or worse, emails no one clicks? Daniel and Jay break down an email tactic that’s stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore. They explain w ... Show More
10m 54s
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