Weâre heading into a bumpy economy. So, itâs time to audit what weâre doing in marketing. How do we do that?
Auditing is all about alignment. Are your brandâs efforts in line with whatâs going on in the world? Are you wasting any money, time, resources, etc.? One of the first things to change is KPIs and really figure out what matters. Plus, itâs time to au ... Show More
Yesterday
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
Influencer marketing isnât just for DTC anymore and Sarah Adam is here to prove it. As the force behind Wixâs growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and mor ... Show More
37m 10s
Jul 7
Are Waitlists Even Worth It? | Bathroom Break #63 đ˝
Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, ... Show More
11m 9s
Jul 4
The Future of Retail Media, with Sephoraâs Head of Retail Media
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, â â to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how itâs becoming a CRUCIAL tool for Marketers to build customer relationships - thi ... Show More
40m 41s
Mar 2025
674. Why Relying on Just One Sales Channel is Killing Your Business (And What to Do Instead)
If youâre relying on just one sales channel to run your business, itâs time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious riskâespecially in 2025, where consumer shopping habits are shifting faster than ... Show More
21m 31s
Mar 2025
How to Stay Focused During Unprecedented Times
Send us a textRunning a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash ... Show More
36m 20s
Apr 2
If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine
I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazineâs Editor, for a conversation that was originally recorded for the cover story of their summer issue.We talked about what it really takes to grow a brand in todayâs world â wheth ... Show More
27m 10s
Mar 2025
677. "Iâve been in business several years, but need help gaining control on my pricing and margins." | Coaching Session
After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product lineâbut she also knows thereâs always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but imp ... Show More
38m 2s
Jan 2025
652. "I want to cross the six figure mark, but I work a full-time job and my product business is my side hustle- help!" | Coaching Session
Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, Iâm chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to ble ... Show More
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