The explosion of content in market research has created a paradox - more information but less time to consume it. Companies are now turning to AI chatbots to solve this problem, transforming how professionals interact with research data. Instead of expecting teams to read everything, these tools allow users to extract precisely what they need when they need it. This approach is proving not just more efficient but actually increases engagement with underlying content. How might your organization benefit from more targeted access to insights? What valuable information might be buried in your existing research that AI could help surface?
With over 30 years of experience in marketing, media, and technology, Dan Coates is the President and co-founder of YPulse, the leading authority on Gen Z and Millennials. YPulse helps brands like Apple, Netflix, and Xbox understand and communicate with consumers aged 13–39, using data and insights from over 400,000 interviews conducted annually across seven countries. Prior to founding YPulse, Dan co-founded SurveyU, an online community and insights platform targeting youth, which merged with YPulse in 2009. He also led the introduction of Globalpark’s SAAS platform into the North American market, until its acquisition by QuestBack in 2011. In addition, Dan has held senior roles at Polimetrix, SPSS, PlanetFeedback, and Burke, where he developed cutting-edge practices and products for online marketing insights and transitioned several ventures from early stages to high-value acquisitions.
In the episode, Richie and Dan explore the creation of an AI chatbot for market research, addressing customer engagement challenges, the integration of AI in content consumption, the impact of AI on business strategies, and the future of AI in market research, and much more.
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