Oct 21
Jeff Patton: AI Doesn't Change Product Management Fundamentals
On this episode, I speak to Jeff Patton, Chief Troublemaker at Jeff Patton Associates. Jeff is a product management consultant, coach and trainer, and the author of User Story Mapping, a book that has helped product teams around the world think differently about how they build so ... Show More
1h 7m
Oct 10
Simonetta Batteiger: Product Managers Need to Understand the Financials... Not Just the Users
On this episode, I speak to Simonetta Batteiger, a product leadership coach, trainer, speaker and co-organiser of ProductTank Cologne. Simonetta began her career in accounting and finance before moving into product leadership while still maintaining a strong sense of the numbers ... Show More
1h 6m
Sep 18
Rich Mironov: AI Should Change Product Management... Just Not The Way You Think
On this episode, I speak to the returning Rich Mironov, longtime product management consultant, product leadership coach, and founder of Mironov Consulting. Rich has spent decades working with product leaders, particularly in complex B2B organisations, and is the author of The Ar ... Show More
1h 1m
Sep 2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More
41m 19s
Oct 2022
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University in ... Show More
56m 14s
May 2024
Episode 282: Human Connection in Products with Evelyn Gosnell
What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI pr ... Show More
27m 16s
May 2023
Using Behavioral Science in Marketing with Nancy Harhut
<p>On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent.</p> <p>Video, text, and resources: <a hr ... Show More
32m 7s
Mar 2024
375. AI That Understands People: Blending Tech and Behavioral Science
<p dir="ltr">In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a ... Show More
54m 25s
Oct 2025
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ... Show More
48m 21s
Oct 2025
591: Founder and CEO of Xenopsi Ventures on Behavioral Science That Sells
MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience buildin ... Show More
49m 3s
Oct 2025
540. The Art of Experimentation to Gain Consumer Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive experience in applying behaviora ... Show More
42m 49s
Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that understanding human behaviour and cognitive biases can drive better product decisions and stakeholder alignment, as well as make sure we do it ethically.
Episod ... Show More
<p><span style="color: #06306d;">In our latest episode of This is Product Management, <strong><span style="color: #ff8b17;"><a style= "color: #ff8b17;" href="https://www.linkedin.com/in/will-leach/" target="_blank" rel="noopener">Will Leach</a></span></strong>, CEO of Mindstate G ... Show More
