Aug 28
Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last
On this episode, I speak to Eric Ries, entrepreneur, multiple-time founder and bestselling author of The Lean Startup. Eric has spent years working with founders, leaders and organisations on how companies are built, scaled and governed, and later founded the Long-Term Stock Exch ... Show More
1h 5m
Aug 18
Barry O'Reilly - How to Keep the Humanity in Artificial Organizations
On this episode, I speak to Barry O'Reilly, entrepreneur, executive adviser and author of Lean Enterprise, Unlearn and his latest book, Artificial Organizations. Barry works with senior leaders around the world to improve how their organisations make decisions and perform, and ha ... Show More
1h 6m
Jul 25
Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem
On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product management, including roles at Amazon and Bloomberg, helping organisations design b ... Show More
1h 9m
Sep 2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More
41m 19s
Oct 2022
Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University in ... Show More
56m 14s
May 2024
Episode 282: Human Connection in Products with Evelyn Gosnell
What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI pr ... Show More
27m 16s
May 2023
Using Behavioral Science in Marketing with Nancy Harhut
<p>On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent.</p> <p>Video, text, and resources: <a hr ... Show More
32m 7s
Mar 2024
375. AI That Understands People: Blending Tech and Behavioral Science
<p dir="ltr">In episode 375 of The Brainy Business podcast, Yves Boudreau, head of technical sales at Google Cloud, provides valuable insights into the intersection of generative AI, language models, and behavioral science in business. Yves, with a background in technology and a ... Show More
54m 25s
Oct 2025
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ... Show More
48m 21s
Oct 2025
591: Founder and CEO of Xenopsi Ventures on Behavioral Science That Sells
MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience buildin ... Show More
49m 3s
Oct 2025
540. The Art of Experimentation to Gain Consumer Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive experience in applying behaviora ... Show More
42m 49s
Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that understanding human behaviour and cognitive biases can drive better product decisions and stakeholder alignment, as well as make sure we do it ethically.
Episod ... Show More
<p><span style="color: #06306d;">In our latest episode of This is Product Management, <strong><span style="color: #ff8b17;"><a style= "color: #ff8b17;" href="https://www.linkedin.com/in/will-leach/" target="_blank" rel="noopener">Will Leach</a></span></strong>, CEO of Mindstate G ... Show More
