Pricing a digital product can feel overwhelming. Should you start low and increase later? Charge what your competitors do? In this episode, Lindsay breaks down the psychology behind pricing, how to determine the right price for your product, and practical strategies to confidently set (and raise!) your prices. If you’ve been second-guessing your pricing, this episode is packed with insights to help you move forward with clarity!
In this episode, we’ll discuss:
1. The Psychology of Pricing
Why so many digital products end in 7 (and whether you should follow the trend).
2. Low-Ticket Offers & Pricing StrategiesWhat qualifies as a low-ticket offer and how to determine the right price.
3. The Power of Your NicheHow pricing varies between ‘need’ niches (business, health, relationships) and ‘want’ niches (hobbies, personal interests).
4. The Role of Your AudienceUnderstanding your buyers’ financial situation and how to make your product feel like a no-brainer investment.
5. Smart Launch Pricing StrategiesWhy starting with a lower price (and increasing it) can create urgency and drive more sales.
Connect with Lindsay:
On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Ready for all the advice on pricing a digital product with confidence? Hit play and let’s dive in!