Welcome to an exciting episode where we dive into all things organic marketing and YouTube! Lindsay is sharing her theme for 2025 and takes us behind the scenes of how she’s going to use YouTube for business, explaining why she’s shifting her focus to free, value-packed content while still keeping her paid ad strategies in play.
In this episode, we’ll discuss:
1. The 2025 Theme: Organic Marketing
Lindsay explains her intentional approach to marketing this year, focusing on free methods like her podcast, Pinterest, and the highly anticipated YouTube channel. She emphasizes aligning actions with long-term goals instead of simply checking items off a to-do list.
2. Why YouTube?
Discover why Lindsay is adding YouTube to her content strategy. She shares how video will allow her to better demonstrate processes like creating digital products in Canva or PowerPoint, and even her favorite project management tools like Airtable and Asana.
3. Tech & Tools for YouTube
Lindsay gives a transparent look at her equipment and tools for podcast production. If you’re considering starting a YouTube channel, this segment is a goldmine of practical advice!
4. When to Start a YouTube Channel
Lindsay breaks down who should (and shouldn’t) jump into YouTube. She’s sharing her best advice to ensure your long-form content aligns with your business goals.
5. Favorite Tools & Tips for Content Creation
Lindsay shares her love for Airtable and Asana, detailing how these tools keep her organized and ensure she’s focusing on intentional, revenue-generating activities. Plus, learn how SEO tools like TubeBuddy are helping optimize her YouTube efforts.
Resources Mentioned:
Hey Digital Product Playbook: Learn about automated funnels to help your products sell on autopilot (https://learn.lindsaybowden.com/playbook)
100 Digital Product Ideas [freebie!] (https://lindsaybowden.com/list)
100 Teacher Resource Ideas [freebie!] (https://lindsaybowden.com/tptideas)
TubeBuddy: A must-have SEO tool for YouTube creators (https://www.tubebuddy.com/)
Airtable: A free, customizable way to organize data (https://www.airtable.com)
Streamlabs OBS: Free software for seamless screen sharing and video recording (https://streamlabs.com/)
Loom: Affordable and user-friendly for recording and storing videos (https://www.loom.com)
Connect with Lindsay:
On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Don’t miss this episode if you’re looking to level up your marketing strategy with organic methods, streamline your content creation process, or get inspired to tackle YouTube this year! These tips and strategies are approachable, actionable, and perfect for anyone ready to grow their business.