In this episode, Lindsay sits down with Charlotte, a member of the Hey Online Course™ community, to dive deep into her recent course launch. Charlotte’s course is packed with potential, and she and Lindsay discuss how to fine-tune her marketing and content strategy for her greatest chance at success.
Lindsay offers expert advice during this on-air coaching session, helping Charlotte zero in on her niche and create a stronger connection with her target audience. If you're a course creator looking for tips to level up your next launch, this episode is a must-listen!
In this episode, we’ll discuss:
1. Narrowing Your Niche for Greater Impact
Discover why getting specific and focusing on one topic can help you establish yourself as an expert, build trust, and attract your ideal audience.
2. Streamlining Pre-Launch ContentLearn how aligning blog posts, emails, and videos with your course topic can create a cohesive strategy that builds excitement for your launch.
3. Elevating Course PresentationGet tips on professional branding, including the importance of consistent visuals and polished headshots to boost credibility.
4. Optimizing Pricing and OffersUnderstand why pricing your course based on the transformation you provide—and refining your offer—can maximize its perceived value.
5. Email and Social Media Strategies That WorkFind out how to craft engaging, emotion-driven emails and position yourself as an expert on Instagram to grow your audience authentically.
Resources Mentioned:
Hey Online Course™ Program
SubjectLine.com – Email Subject Line Analyzer
Connect with Charlotte:
Connect with Lindsay:
On Instagram: @lindsaybowden
On YouTube: @Lindsay.Bowden
This episode is your ultimate guide to refining your niche, enhancing your marketing strategy, and creating a launch that truly resonates with your audience. Listen and start building momentum for your next digital product success!