logo
episode-header-image
Apr 2025
57m 2s

#696 - $100 Million “Here In My Garage” ...

TAI LOPEZ
About this episode

📲 Text or WhatsApp “Here In My Garage” to +1 (786) 730-8374 Tell me what’s working (or not working) in your business, and I’ll send you free resources on the 39 Triggers—my persuasion and marketing system responsible for over $50 million in sales. If you’re doing over $10M/year, mention that and my team will connect you directly with me or my CMO.

Tai Lopez finally breaks down the legendary “Here In My Garage” ad—one of the most iconic online marketing videos of all time. In this detailed step-by-step analysis, Tai reveals how the $50 million ad used the 39 persuasion triggers, the HUMPS formula, and storytelling techniques to generate leads, build authority, and launch a generation of entrepreneurs. Whether you're running ads, building a funnel, or developing your personal brand, this is a must-watch.

👥 Join the Conversation:
🔹 Download the Tai Lopez Official App (📱 iOS & Android) 

💡 Topics Covered: • Why the Lambo hook works • Using relatability + authority in 7 seconds • The power of specificity and props • How to create a hypnotic hook • Why guilt, curiosity, and reward are secret weapons • The unusual origin story behind the ad • Practical CTA timing and reverse call-to-actions • And how this one ad changed lives and built a multi-million dollar funnel

👍 If you got value from this, drop a comment below. Don’t just watch- like, share, and subscribe so you don’t miss out on future videos that can change the way you think (and make money).

See omnystudio.com/listener for privacy information.

Up next
Sep 25
#745 - Why They Can’t Control You If You Do This
👇 Want Tai as a mentor or on your advisory board? Text him the word PRIVATE to the number below and share your revenue + what you’re working on, +1 (786) 730-8374 or click the link: https://www.tailopez.com/privatecallpodcastIn this walking vlog, Tai Lopez breaks down one of the ... Show More
14m 9s
Sep 24
#744 - Driven 9 | Tai Lopez on AI, Wealth, and the New Rules of Success
👉 Text or WhatsApp "Driven" to +1 (786) 730-8374 to learn more about Tai’s programs and mentorships. 📞 Want direct access to Tai? Book a private call: https://www.tailopez.com/privatecallpodcastAt the Driven 9 Event 2025, Tai Lopez shared raw insights on building wealth, adapti ... Show More
55m 18s
Sep 20
#743 - Why Men’s Testosterone Is Half Their Grandfathers — with Ben Greenfield
From testosterone levels to long COVID, this conversation between Tai Lopez and Ben Greenfield covers some of the biggest health questions men (and women) are facing today. Ben — a New York Times bestselling author, top biohacker, and health expert who’s been featured on Joe Roga ... Show More
1h 22m
Recommended Episodes
May 2025
Launching ClickFunnels Connect and The Truth About Influence with McCall Jones | #Marketing - Ep. 39
This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City. In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builde ... Show More
54m 31s
Apr 2025
This Sales Funnel Gap is Killing Your Conversions (Here’s the Fix) | #Marketing - Ep. 29
In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funne ... Show More
45m 11s
Feb 2025
How to 2X Your Sales and 10X Your Profits by Mastering Momentum | #Marketing - Ep. 11
In this episode of The Russell Brunson Show, I’m diving into one of the biggest secrets behind explosive business growth - momentum. Most marketers launch a product, see some initial success, and then stop! It boggles my mind because they lose all the traction they’ve built. But ... Show More
33m 49s
Mar 2025
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
In this episode of The Russell Brunson Show, I break down one of the most important lessons I’ve ever learned in marketing and business: Every company has one funnel that rules them all! …and the faster you identify and optimize yours, the faster you grow! I share the same framew ... Show More
28m 10s
Jul 14
Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52
In this episode of The Russell Brunson Show I’m back in the car… Just like the old days! I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you throu ... Show More
25m 26s
Jun 2025
Matt Gray & Russell Brunson: Rewiring Your Subconscious for Business Breakthroughs | #Marketing - Ep. 47
In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate you ... Show More
34m 32s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More
14m 30s
Jun 2025
Funnels Won’t Fulfill You Unless You Do This First! | #Marketing - Ep. 41
In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time. This session was a deep dive into the real reason we build funnels. Not just to mak ... Show More
1h 8m
Apr 2025
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the ... Show More
45m 52s
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
47m 42s