Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.
When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super ... Show More
Jan 14
Norm de Greve (General Motors) | Driving into the Next Century
The auto industry is changing faster than ever, yet cars remain deeply personal, symbols of freedom, connection, and possibility. Few companies embody that spirit like General Motors, a brand that has shaped culture for more than a century and is now leading the charge toward an ... Show More
42m 38s
Jan 12
Live from CES: Human-Led AI and Brand Creativity with Yannick Bolloré
At CES 2026, the conversation around AI often swings between hype and fear — but for marketers the real question is far more grounded: How do you scale intelligence, creativity, and performance without losing the human connection that brands are built on?In this bonus episode of ... Show More
42m 40s
Jan 7
Don McGuire (Qualcomm) | How Qualcomm Turned Snapdragon Into a $180B Innovation Brand
When you think about the technology that connects our world—the phones in our hands, the cars we drive, the networks powering everything around us—there’s a good chance Qualcomm is behind it.Jim's guest this week is Don McGuire, Global Chief Marketing Officer and Chief Communicat ... Show More
49m 27s
Aug 2025
Jay Shetty's Meteoric Rise: Netflix, Live Tours, and a Thriving Marriage
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty has enjoyed a high-profile week marked by both media buzz and fresh ventures. The most widely reported story is his upcoming appearance with wife Radhi Devlukia on the second season of With Love Meghan, Netflix’s lifestyle ... Show More
2m 51s
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s
Oct 15
Jay Shetty: Defining Wellness, One Viral Moment at a Time | Podcasts, Fashion & Authenticity
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty remains a defining force in global wellness and pop culture, with developments over the past few days only amplifying his already formidable presence. The biggest headline making rounds is that Kenneth Cole just named Jay S ... Show More
3m 50s
Feb 2025
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
<p>Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder o ... Show More
28m 44s