Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.
When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super ... Show More
Nov 21
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
<p>What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.</p><p>In the sixth episode of <em>The Brand Builder’s Playbook</em>, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey W ... Show More
42m 54s
Nov 19
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
<p>If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a star ... Show More
48m 28s
Nov 14
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
<p>Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?</p><p>In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most h ... Show More
44m 6s
Aug 20
Jay Shetty's Meteoric Rise: Netflix, Live Tours, and a Thriving Marriage
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty has enjoyed a high-profile week marked by both media buzz and fresh ventures. The most widely reported story is his upcoming appearance with wife Radhi Devlukia on the second season of With Love Meghan, Netflix’s lifestyle ... Show More
2m 51s
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s
Oct 15
Jay Shetty: Defining Wellness, One Viral Moment at a Time | Podcasts, Fashion & Authenticity
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty remains a defining force in global wellness and pop culture, with developments over the past few days only amplifying his already formidable presence. The biggest headline making rounds is that Kenneth Cole just named Jay S ... Show More
3m 50s
Feb 2025
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
<p>Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder o ... Show More
28m 44s
Dec 2024
Martha Stewart Live at iHeart: “Living is a Limitless Subject Matter.”
Martha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a ... Show More
23m 38s