Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.
When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super ... Show More
Jun 3
Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health
The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac, where she helped transform one of America's most iconic brands into ... Show More
51m 38s
May 20
Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)
Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.Jim’s guests this week as both return gu ... Show More
48 m
Aug 2025
Jay Shetty's Meteoric Rise: Netflix, Live Tours, and a Thriving Marriage
Jay Shetty BioSnap a weekly updated Biography. Jay Shetty has enjoyed a high-profile week marked by both media buzz and fresh ventures. The most widely reported story is his upcoming appearance with wife Radhi Devlukia on the second season of With Love Meghan, Netflix’s lifestyle ... Show More
2m 50s
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s
Oct 2025
Jay Shetty: Defining Wellness, One Viral Moment at a Time | Podcasts, Fashion & Authenticity
Jay Shetty BioSnap a weekly updated Biography. Jay Shetty remains a defining force in global wellness and pop culture, with developments over the past few days only amplifying his already formidable presence. The biggest headline making rounds is that Kenneth Cole just named Jay ... Show More
3m 49s
Feb 2025
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
<p>Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder o ... Show More
28m 44s