Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.
When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super ... Show More
Apr 15
Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands
Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of the most admired brands in the world.This week Jim welcomes Ken ... Show More
53m 23s
Apr 8
Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks
If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but?This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what’s gone wr ... Show More
48m 20s
Apr 1
Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)
If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers.To explore the 50+ a ... Show More
47m 23s
Aug 2025
Jay Shetty's Meteoric Rise: Netflix, Live Tours, and a Thriving Marriage
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty has enjoyed a high-profile week marked by both media buzz and fresh ventures. The most widely reported story is his upcoming appearance with wife Radhi Devlukia on the second season of With Love Meghan, Netflix’s lifestyle ... Show More
2m 51s
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s
Oct 2025
Jay Shetty: Defining Wellness, One Viral Moment at a Time | Podcasts, Fashion & Authenticity
Jay Shetty BioSnap a weekly updated Biography.Jay Shetty remains a defining force in global wellness and pop culture, with developments over the past few days only amplifying his already formidable presence. The biggest headline making rounds is that Kenneth Cole just named Jay S ... Show More
3m 50s
Feb 2025
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
<p>Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder o ... Show More
28m 44s