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Mar 2025
43m 17s

🌭 Costco’s Kirkland: How a $1.50 Hot Do...

Wondery
About this episode
If you currently own a 12-pack of bath tissue, a 150-count bag of laundry pods, and/or a 48-oz jar of cashews, chances are they all have the same label: Kirkland Signature. Costco debuted this private-label brand—aka ‘store brand’—in 1995 and since then, it’s become a sales-driving juggernaut. Kirkland products now account for a quarter of Costco’s total sal ... Show More
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