“I knew it was important for me as I built my business to develop markers of credibility, and that would make everything easier. Like the wind is at your back when you have enough credentials that people can say, ‘I'll listen to her.’”
In this episode of The Speaker Lab Podcast, host Grant Baldwin is joined by Dorie Clark to talk about an important topic for every speaker — establishing yourself as a thought leader. Dorie breaks down how she manages the tension between choosing a niche and maintaining her broader interests, as well as her primary strategy of letting the market decide for her.
The episode also explores the three pillars of thought leadership, as outlined by Dorie: content creation, social proof, and networking. Dorie shares her experiences with building social proof, including the rigorous process of cold pitching to prestigious business schools and publications, a key step on her journey to gaining credibility and establishing authority.
Grant and Dorie also discuss the importance of balancing immediate financial needs with long-term strategic goals. They emphasize the necessity of dedicating time to long-term projects while managing day-to-day responsibilities, drawing on principles like the manager and maker day framework to optimize productivity.
Throughout the conversation, Dorie provides actionable insights into the practice of thought leadership, such as the importance of nurturing influential connections and choosing a content medium that aligns with personal strengths and interests. This episode is packed with valuable advice for speakers and entrepreneurs looking to elevate their careers through strategic thought leadership and effective brand positioning.
You’ll learn:
“The upshot of all these situations where people said send me some stuff and then didn’t respond, meant that I had this reservoir of pitch ideas.”
Episode Resources
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.