A CEO's involvement in B2B sales deals, while often well-intentioned, can sometimes backfire. INSEAD marketing professor Christoph Senn has spent years studying the role top leaders play in B2B relationships. In this episode, he shares the five archetypes of CEO behavior when it comes to sales, which ones are the most effective in closing a deal, and where t ... Show More
Jun 17
Why Speed and Trust Are Critical to Solving Hard Problems
When it comes to solving complex, layered problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to problems that linger with no clear resolution. Instead, Anne Morriss offers a different pro ... Show More
28m 43s
Aug 2025
MBA2661 Everything You Need To Know About Sales
<p>Sales gets a bad rap. If the word makes you think of pressure, persuasion, or slick tactics, you’re not alone. But what if selling could actually feel… good?<br /><br />In this lesson, Omar shares a refreshing take on sales—one built on clarity, trust, and genuine connection. ... Show More
14m 45s
May 2024
Ep #282: MVP: Overselling
<p>Even the most seasoned, well-intentioned entrepreneur or coach gets sucked into overselling. If your confidence has dipped or the milestones you're trying to reach feel miles away, overselling might have become your not-so-secret weapon to land clients, and it's most definitel ... Show More
21m 3s
Oct 2023
Why is Sales Leadership Connected to Emotions in Sales? with John Crowder
In this podcast, host John Golden and guest John Crowder, VP of Healthcare at Integrity Solutions, discuss sales leadership and its effects on sales teams and businesses. Effective coaching, relationship-building, and authenticity in sales are stressed. They address leadership de ... Show More
22m 10s
Dec 2023
Best of IdeaCast: Behaviors of Successful CEOs
For the qualities that top-performing CEOs have in common, research shows some surprising results. It turns out that charisma, confidence, and pedigree all have little bearing on CEO success. Elena Botelho, partner at leadership advisory firm ghSMART and coleader of its CEO Genom ... Show More
27m 32s
Oct 2021
162 Atul Minocha - Lies, Damned Lies & Marketing
<p class="p1">What does your CEO think about marketing? Or if you're the CEO, what do YOU think about marketing? The way CEOs position marketing and the way they partner with the Chief Marketing Officer has a huge effect on results and the bottom line. Unfortunately, though, for ... Show More
18m 47s