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Mar 2025
26m 36s

How CEOs Make or Break Sales

Harvard Business Review
About this episode
A CEO's involvement in B2B sales deals, while often well-intentioned, can sometimes backfire. INSEAD marketing professor Christoph Senn has spent years studying the role top leaders play in B2B relationships. In this episode, he shares the five archetypes of CEO behavior when it comes to sales, which ones are the most effective in closing a deal, and where t ... Show More
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