logo
episode-header-image
Feb 2025
48m 30s

617: Winning Clients Without Lowering Yo...

Enoch Sears & Rion Willard
About this episode

How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on.

We discuss the counterintuitive ways pricing affects perception, why marketing is more than just a nice website, and how to use simple strategies that don’t cost a fortune to create an unforgettable client experience. Plus, we explore the surprising lessons architects can learn from unexpected industries.

If you’ve been relying on your portfolio alone to win work, this episode will change how you think about marketing—and your firm’s future.

  • The hidden reason why raising your prices might bring you more clients.
  • A common mistake that keeps architects stuck in a cycle of low fees.
  • What an architect can learn from luxury hotels and Elon Musk’s Cybertruck.
  • One simple change that could instantly improve how clients perceive your firm.

 

► Transcription: https://otter.ai/u/7_l6mghf9nJU709-Y_LNHa7fCvQ?utm_source=copy_url

 

► Feedback? Email us at podcast@businessofarchitecture.com

 

► Access your free training at http://SmartPracticeMethod.com/

 

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

 

► Subscribe to our YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

 

*******

 

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:

Facebook: https://www.facebook.com/groups/businessofarchitecture

Instagram: https://www.instagram.com/businessofarch/

Website: https://www.businessofarchitecture.com/yt

Twitter: https://twitter.com/BusinessofArch

Podcast: http://www.businessofarchitecture.com/show

iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926

Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

 

*******

 

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

 

Carpe Diem!

Up next
Jul 7
SmithGroup: Leading with Vision, Legacy, and Values | EP 642
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What does it take to lead one of the oldest architecture firms in America—and keep it thriving? In this episode, Troy Thompson and Roxanne Malek pull back the c ... Show More
1h 1m
Jun 30
Leadership Lessons from the East | EP641
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What if the secret to running a thriving architecture firm wasn’t doing more, but actually doing less? In this episode, Enoch Sears and Rion Willard share a sur ... Show More
27m 38s
Jun 23
2025 Architecture Alert: Risks for Small Firms | EP640
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework If you’re like many firm owners right now, you’re feeling the weight of uncertainty — what is happening in the market and - what’s next for my practice? On toda ... Show More
21m 51s
Recommended Episodes
Aug 2021
Your Profit Road Map for More Sales & a Truly Sustainable Business
Send us a textWhat do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you ... Show More
33m 16s
May 27
AI, Cheap Clients & Bad Logos Are The Best Things to Happen to YOU with Allan Peters & James Barnard
Graphic designers love to blame AI, cheap clients, and garbage logos for the downfall of the industry. But what if those things are actually your biggest opportunity?While most designers are panicking about race-to-the-bottom pricing, automation, and template trash flooding the m ... Show More
1 h
Sep 2021
Pricing Your Genius to Perfectly Match Your Financial Goals with Jacquette Timmons
Send us a textPricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point ... Show More
42m 29s
Aug 2021
Why Underpricing (and Overdelivering) Is Creating Business Burnout
Send us a textWe women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust you ... Show More
31m 19s
Jun 20
Beyond ‘Good’: Creating Client Experiences That Stick in an AI World with Steven Van Belleghem - 319
The business world is changing fast. AI is reshaping how customers search, buy, and connect — but most companies are still stuck in old habits, missing the human magic that actually builds loyalty. At the same time, too many businesses are confusing efficiency with excellence. Th ... Show More
1h 4m
Mar 2025
81. The Real Truth About Growing as a Social Media Manager in 2025 (No BS)
The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budg ... Show More
10m 1s
Mar 2024
70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients
Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to ... Show More
22m 57s
Apr 2024
How to Make Your Best Content and Give Your Greatest Interview with Quddus: An EOFire Classic from 2021
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Quddus is an acclaimed TV host, c ... Show More
22m 23s
Jan 2025
TIP691: Sol Price: The Retail Visionary Behind Costco w/ Clay Finck
Clay dives into the life and legacy of Sol Price, the pioneering retail entrepreneur who revolutionized the industry with FedMart and Price Club, ultimately leading to the creation of Costco. The episode explores how Price's business philosophies, including treating employees wel ... Show More
1h 14m
Nov 2024
What Graphic Designers GET WRONG About Their Clients. Yes, Size Matters!
"Not all clients are created equal"—a truth every Graphic Designer discovers sooner or later. Whether it’s a small, scrappy startup or a sprawling corporate giant, working with different-sized clients presents its own unique set of challenges and opportunities.But how do you navi ... Show More
1h 2m
Listen to millions of songs and podcasts on Anghami