Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how boring advertising drains marketing budgets and hinders brand growth. They reveal the staggering cost of dull ads and which industries struggle most with creating engaging content.
Topics covered:
- [01:00] "The Extraordinary Cost of Dull"
- [03:00] The shocking percentage of neutral ad responses
- [05:45] How dullness is measured across advertising
- [06:30] The hidden price tag of boring campaigns
- [09:00] Which industries create the dullest ads
- [10:15] The role of AI in creative advertising
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Resources:
System1, eatbigfish, Peter Field, & Uncensored CMO. (2023). The Extraordinary Cost of Dull. Retrieved from System1Group.com, UncensoredCMO.com, and EatBigFish.com.
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