When you sell anything creative, a client is hiring you to create something custom and new for them, that they’re going to love and that will help them get closer to their goals.
We are asking people to give us their hard-earned cash and trust us. Trust that we're going to show up and do an amazing job. Trust that we’re going to deliver something of value. That's quite a promise.
It's no wonder that prospects are scared about taking a leap of faith and spending large sums of money on hiring us.
So how do they end up trusting us enough to buy?
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