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Oct 2024
34 m

Why Systems, Not Goals, Are The Secret t...

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
About this episode

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This episode was a little hard to record - I ended up starting and stopping about a dozen times. 

Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your family. All the fun parts.

But there is another reason why this approach is so crucially important.

Life doesn't always go as planned. 

And sometimes we don't just need a Life FIRST Business - we need a Life PROOF Business.

One that's going to fully support us as we experience loss, setbacks, and the harder parts of life.

In this episode, I'm sharing more about what I'm currently navigating as I'm experiencing the loss of my dear cousin Holly and how focusing on SYSTEMS are what have allowed me to keep this business running smoothly when I'm not able to show up 100%.

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