logo
episode-header-image
Oct 2024
34 m

Why Systems, Not Goals, Are The Secret t...

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
About this episode

Send us a text

This episode was a little hard to record - I ended up starting and stopping about a dozen times. 

Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your health, spend quality time with your family. All the fun parts.

But there is another reason why this approach is so crucially important.

Life doesn't always go as planned. 

And sometimes we don't just need a Life FIRST Business - we need a Life PROOF Business.

One that's going to fully support us as we experience loss, setbacks, and the harder parts of life.

In this episode, I'm sharing more about what I'm currently navigating as I'm experiencing the loss of my dear cousin Holly and how focusing on SYSTEMS are what have allowed me to keep this business running smoothly when I'm not able to show up 100%.

Mentioned in this episode:

Up next
Jun 19
Why You Need to Build Your Village (and Stop Trying to Be Superwoman)
Send us a textStop burning out while building your empire. CEO and entrepreneur Rachel Cook reveals why your success is setting you up for a crash—and the three-layer support system that saved her business during family crisis. Learn the exact reset strategies, email scripts, and ... Show More
46m 50s
Jun 12
It's Messy in the Middle
Send us a textI'm recording from a completely new space today, and honestly, that feels fitting because everything about my business and personal life has shifted over the past 18 months. What started as managing my parents' care while growing a thriving business has turned into ... Show More
47m 28s
May 8
On Track With Your 2025 Goals? Time for a Mid-Year Review
Send us a textFeeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and ... Show More
41m 16s
Recommended Episodes
May 2022
Ep 100: The Evolution of a Business
Have you ever struggled to make decisions about your business? Whether it’s investing in your business, crafting your messaging, focusing your niche, or packaging your services, business owners are faced with a ton of decisions. And it can be easy to get stuck thinking, “if I kne ... Show More
27m 56s
Mar 2025
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
This episode of The Russell Brunson Show might be the most important conversation you didn’t know you needed. In this episode, I sit down with Stacey and Paul Martino - founders of Relationship Development® - to dive deep into a skill set that has radically improved my marriage, ... Show More
1h 9m
May 2023
Ep. 145, Never Start A Business Without An Exit Plan (An Entrepreneur’s Story)
This episode gives us access to Ezra Firestone’s Blue Ribbon E-Commerce Mastermind. Whether you’re already a Founder/Entrepreneur or want to launch your own business one day, there are takeaways, tips, and fun tidbits in this conversation between two heavy-hitters that have recen ... Show More
32m 1s
Nov 2024
Revolutionize Your Business in 2025 with THESE Growth Strategies
In this episode of the podcast im sharing a recent Tea with GaryVee where I dive into incredible conversations that range from tackling family business challenges to breaking free from limiting contracts and building personal brands. You’ll hear inspiring stories of entrepreneurs ... Show More
34m 17s
Jan 2025
The Journey to 200: Business, Life & Authentic Leadership
In this milestone 200th episode of The Business Development Podcast, host Kelly Kennedy takes a step back from the usual format for a deeply personal and reflective conversation with his partner, Shelby Hobbs. Together, they celebrate not just the podcast’s incredible journey, bu ... Show More
1h 6m
Aug 2024
Love the Process, Not Just the Goal
EVERY SECOND YOU SPEND THINKING ABOUT WHAT SOMEONE ELSE HAS, IS TAKING AWAY FROM TIME THAT YOU CAN CREATE SOMETHING FOR YOURSELF. SPEND THAT ENERGY ON YOUR VISIONS AND EXECUTE. On today's Episode of the GaryVee Audio Experience, Im sharing a segment from the Ask GaryVee Show. ... Show More
15m 27s
Dec 2024
Sustainable Business Success
Welcome to another insightful episode of Accelerate Your Business Growth! Today, our host Diane Helbig sits down with Dr. Ian Brook, CEO and founder of Rhodes Smith Consulting, to delve into the essence of intentional transformation in the business world. In this episode, Ian hig ... Show More
41m 37s
Mar 2025
How to Make Time for the Work That Actually Grows Your Business
Buried in Day-to-Day Tasks? Learn How Deep Work Sessions Can Boost Your Productivity and Business Results What if I told you that dedicating just one day a month to deep work could completely change your business trajectory? In this episode, I'm sharing why deep work – focused, d ... Show More
31m 18s
Aug 2024
#99 - Sauna Reflections and Business Ambitions
Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share my thoughts and experiences as I embark on a new venture to launch a company from scratch. I’ll document my journey, from finding the perfect CEO to scaling the business to $100,000 per mon ... Show More
2m 39s
Jun 4
Funnels Won’t Fulfill You Unless You Do This First! | #Marketing - Ep. 41
In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time. This session was a deep dive into the real reason we build funnels. Not just to mak ... Show More
1h 8m