logo
episode-header-image
Feb 2025
38m 46s

How to Use AI and Social Media to Reach ...

Grant Baldwin
About this episode

“[AI is] a really great way to flex your creative muscle, but also not have to stress if you’re not strong enough at certain things.”

Being on stage is one of the most fun and most rewarding parts of being a professional, paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week on The Speaker Lab Podcast, Grant Baldwin chats with Brittany Richmond-Roberts about her journey as a teen mental health speaker. From navigating the youth market to leveraging social media and AI, Brittany shares her strategies for moving the business forward, even when it feels like trudging through mud.

Grant and Brittany dive into how she got started in speaking, the importance of finding the right audience, and why she stays clear of gigs that don’t align with her message. They discuss the power of being a female speaker in a male-dominated field and how Brittany has used that to her advantage. Brittany also highlights how she utilizes social media to connect with decision-makers and build relationships, making her memorable to potential clients. She explains her approach to using ChatGPT for prospecting and structuring talks, providing a modern edge to her speaking business.

If you’re ready to take your speaking business to the next level, this episode is packed with practical tips and inspiring insights!

You’ll learn:

  • How to master audience alignment
  • The market for mental health topics
  • The role of gender in speaking
  • Effective social media strategies for speakers
  • How to use AI in prospecting
  • How to be Persistent and overcome rejection 
  • And much, much more!


“If you’re not having fun doing [social media], stop doing it. Because that’s going to radiate right into everything that you’re doing.”

Episode Resources

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Jul 8
Conquering Mindset Blocks as a Paid Speaker with Stephanie Dauphin
“I feel guilty to charge [money] for what I love to do…one woman said, ‘They should pay you because it’s your gift, you shouldn’t feel guilty about it.’”Few stories capture the grit and transformation behind a speaking business like Stephanie Dauphin’s journey. This week, Grant B ... Show More
36m 16s
Jul 1
Overcoming Adversity and Setbacks in Speaking with Stacey Chillemi
“When you are speaking and you’re in front of people and you give them the momentum to look at life from a different perspective or do something they don’t have the courage to do, you could help change people’s lives.”Podcasts are full of powerhouse moments, but few stories captu ... Show More
34m 46s
Jun 24
The Hard Truths and Rewards of Speaking with Chase Livingston
“When you understand going into [speaking] that it’s going to suck for a while, it’s going to take longer than you think and it’s going to be harder than you think. When you know those things up front, when you meet them, you can anticipate it.”Stepping onto the stage as a speake ... Show More
40m 4s
Recommended Episodes
Feb 2024
The Most Effective Communication Skills For Managers with Glenn Pasch
In the dynamic world of management, effective communication is not just a skill, but a cornerstone of successful leadership. Whether you're leading a small team or an entire organization, your ability to communicate clearly, confidently, and empathetically can make all the d ... Show More
20m 30s
Sep 2024
415: CEO Mama: Redefining Chaos + Reframing How You Approach Goals with Jacki Carr
Join Lindsay for another CEO Mama episode with one of her dear friends, Jacki Carr! Jacki’s a guide, speaker, writer, and coach and today they sat down to talk about all things chaos + how it impacts our day-to-day lives. This interview shares really powerful questions on navigat ... Show More
1h 9m
May 13
202. Own Your Brand: How to Communicate with Presence and Impact
The power of creating the reputation you want to have.Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”A teacher, content creator, speaker, ... Show More
23m 49s
Nov 2024
How To Succeed In Your Career By Investing In Your Reputation, Creating A Personal Brand, And Becoming A Super Networker, with Maha Abouelenein
If you’re looking for the cheat code to catapult your career trajectory, today’s episode is a must-listen. We’re learning how to succeed using our most valuable currency: our reputation, and our networks, from global communications strategist Maha Abouelenein.Our reputations matt ... Show More
29m 9s
Jul 2024
Innovate Your Brand: Lessons from Vinnie Potestivo
In this episode of "Negotiate Anything," host Kwame Christian welcomes Vinnie Potestivo, an Emmy Award-winning media advisor, to discuss the power of storytelling, negotiation techniques, and creative collaboration. Vinnie shares his extensive experience in the entertainment indu ... Show More
42m 22s
Sep 2023
The #1 Money Lesson School Failed To Teach You [Escape The Rate Race] | Codie Sanchez PT 1
Are you ready to become impossible to ignore? To achieve unmatched success and financial freedom, it's never about where you start, it's about your journey to acquire skills and the ideas you choose to invest in. In today’s episode we explore the mind of Codie Sanchez, a successf ... Show More
1h 25m
Jan 2025
Ep. 261- Agile Leadership EXPERT! 🧠 GUEST: Taylor Raffa: SEMrush - Email Team Leader - Navigating Change with Fun and Flexibility
In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment. 🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify. ===================== ... Show More
18m 58s
Aug 2024
Becoming a Leader People will Follow with Jenni Field
Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the org ... Show More
43m 47s
Apr 1
194. Live Lessons in Levity and Leadership: Me2We 2025 Part 1
Effective leadership begins with the way you communicate.Leading with impact isn’t about speaking louder—it’s about communicating in ways that resonate with what people already value. In Part 1 of this special two-part series from the Stanford LEAD Me2We Conference, Matt Abrahams ... Show More
32m 15s
Oct 2024
How To Launch One of The Worlds Top Podcasts w/Jordan Harbinger
Jordan Harbinger, a long-time podcaster often recognized as one of the early influencers in the podcasting world, shares his experiences and insights from over a decade in the industry. He talks about the evolution of his podcasting journey, highlighting the importance of adaptin ... Show More
24m 5s