GLI’s VR Lab Tour Marketing Campaign| Listen on Anghami

Feb 2025

The Brand Power of Retail Pop-ups

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

20m 13s

Feb 2025

How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

29m 36s

Feb 2025

How GLI Takes Incredible Technical Things and Makes Them Understandable

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

9m 31s

Oct 2024

Unlock the Future of Marketing with Generative AI: Groundbreaking Research Revealed

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery.2024 Generative AI Marketing Industry Report https://www.socialme ... Show More

46m 21s

Oct 2024

Unlock the Future of Marketing with Generative AI: Groundbreaking Research Revealed

In this eye-opening episode, you'll gain access to never-before-seen research drawn from an in-depth study of over 1,250 marketers. This is your chance to stay ahead of the curve and chart your course to AI mastery.2024 Generative AI Marketing Industry Report https://www.socialme ... Show More

46m 21s

Jun 2024

Ins & Outs Of Powerful Product Marketing

VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative products, h ... Show More

16m 16s

Feb 2025

AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West

In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on ... Show More

10m 48s

May 2024

The Future of Marketing Measurement

Co-Founder at Mutinex, Henry Innis, delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.Connect With: Henry Innis: Website // ... Show More

20m 28s

Sep 2024

Timeless Marketing Principles with Jason Ing, Gusto CMO

90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list? This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jason shares i ... Show More

49m 36s

Oct 2021

Using Marketing Metrics That Actually Matter

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked. I ... Show More

29m 2s

Mar 2025

Synthetic research vs human insights in marketing

A recent study comparing AI-driven research to traditional focus groups found synthetic research is faster, more efficient, and better at spotting trends in massive datasets than human-to-human methods. Elena, Angela, and Rob explore how synthetic audiences are revolutionizing ma ... Show More

24m 14s

Sep 2023

Scaling human-powered marketing

As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its rel ... Show More

37m 57s

Jan 2025

Marketing AI Trends That Emerged from CES

Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and und ... Show More

1 h