This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for.

The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.

In today’s episode, I cover:

Tips on the type of content to share for free
How information alone doesn’t create results
That people who pay, pay attention
How your information should help with their problem and guide them on how to implement the solution
The ultimate goal of all content is to sell the transformation
Why share the “what” and “why” for free but charge for the “how”
How everyone’s business is different, so do what works best for you

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Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/

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105. How to decide what to share for fre...