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Feb 2025
55m 27s

Episode 251: Why You? Why This? and Why ...

SALES COPYWRITING AND CONTENT MARKETING HACKS
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Yesterday
Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show More
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Yesterday
Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump!
Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ... Show More
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Yesterday
Episode 319: The Video Sales Letter Compresses the Buying Decision with Customers
Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path.Video Can Compress the Buying Decision - Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing th ... Show More
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