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Jan 2025
21m 26s

Finding Your Authentic Path in Sales

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L
About this episode
Send us Fan Mail In this episode, Bill and Bryan discuss the concept of “Quitter’s Day” - the January 10th phenomenon where most people abandon their New Year’s resolutions. The guys dive deep into what they call “The Big Illusion” - the false belief that conforming to others’ expectations leads to fulfillment. Through personal anecdotes and the sto ... Show More
Up next
Mar 23
Raise Your Prices Without Losing Your Clients
Send us Fan MailA listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price.Bill and Bryan tackle both sides of the equation: how to avoid being beaten down on price com ... Show More
15m 57s
Mar 16
Stop Watching the Scoreboard — Start Watching the Inputs
Send a textWe're at the end of Q1 — and Bill and Bryan use a trip to the Pacers game as a launching pad for a conversation about what actually matters when you check the scoreboard.Inspired by Bill Walsh's coaching philosophy and John Wooden's legendary process focus, this episod ... Show More
17m 9s
Mar 5
Find the Real Pain Behind Every Sales Conversation
Send us Fan MailEvery prospect tells you a version of their problem — and they're almost always wrong. Not lying. Just wrong.In this solo episode, Bill Caskey breaks down why the surface problem your prospect presents is rarely the real problem, and why it's your job to uncover w ... Show More
4m 39s
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