Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker, and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm.

In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as well as her unique approach to nurturing relationships. Jenni also shares her transition to a work-life balance that focuses on profitability and quality over quantity!

Episode Timestamps

[03:02] - Building a Business Around Expertise
[05:01] - The Role of Personality in Business
[07:45] - Marketing Strategies and Podcasting
[15:34] - The Importance of Relationships in Business
[20:08] - Setting Boundaries with Virtual Interactions
[20:49] - The Importance of Being Helpful
[22:12] - Leveraging Social Media Platforms
[27:05] - Building a Business Ecosystem
[29:41] - Realizing Business Goals and Personal Balance
[37:33] - Chris' Coaching Corner

Essential Learning Points From This Episode

The importance of injecting personal personality into the business and how she blends her personality into the company’s brand
The social media strategy Jenni follows and the differentiation between LinkedIn for professional content and Instagram for personal, behind-the-scenes content
Jenni’s ecosystem and the importance of having a refined approach where everything aligns well together
The decision to balance business growth with personal well-being and understanding the value of profitability and working less

Important Links & Mentions From This Episode

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Episode Timestamps

[03:02] - Building a Business Around Expertise
[05:01] - The Role of Personality in Business
[07:45] - Marketing Strategies and Podcasting
[15:34] - The Importance of Relationships in Business
[20:08] - Setting Boundaries with Virtual Interactions
[20:49] - The Importance of Being Helpful
[22:12] - Leveraging Social Media Platforms
[27:05] - Building a Business Ecosystem
[29:41] - Realizing Business Goals and Personal Balance
[37:33] - Chris' Coaching Corner

Essential Learning Points From This Episode

The importance of injecting personal personality into the business and how she blends her personality into the company’s brand
The social media strategy Jenni follows and the differentiation between LinkedIn for professional content and Instagram for personal, behind-the-scenes content
Jenni’s ecosystem and the importance of having a refined approach where everything aligns well together
The decision to balance business growth with personal well-being and understanding the value of profitability and working less

Important Links & Mentions From This Episode

Thank you for tuning in!

Also, kindly consider taking the 60-seconds it takes to

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