logo
episode-header-image
Jan 2025
24m 8s

Scaling SEO Deliverables With AI

I Hear Everything
About this episode
Eric Hoover, Director of SEO at Jellyfish, discusses scaling SEO deliverables with AI. 
Up next
Yesterday
Where should brands actually invest today?
73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for tracking discoverability beyond traditional traffic metrics. He outlines self-reported attribution frameworks for m ... Show More
1m 42s
Mar 11
The most dangerous thing tools encourage when they automate content at scale
AI content automation creates a dangerous disconnect between brand messaging and user intent. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for maintaining content authenticity while scaling AI-driven search strategies. The discussion cover ... Show More
2m 9s
Mar 10
One SEO habit teams need to unlearn immediately
Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for self-reported attribution as the most reliable signal for measuring AI discoverability success over traditional traffic metrics. He ... Show More
1m 13s
Recommended Episodes
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
<p><strong>Eli Schwartz</strong> is a leading SEO consultant and the author of <em>Product-Led SEO.</em> He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their o ... Show More
1h 55m
Aug 2024
SEO Masteries Unlocked With James Reynolds
<p>Dive deep into the world of SEO and digital marketing in this episode of 'Below the Fold' with host Ibrahim Jabri and guest James Reynolds, founder of SEO Sherpa. They cover vital topics including the evolution of SEO, content strategy, Google's algorithm updates, the rise of ... Show More
1h 4m
Jul 2025
The Surprising SEO Tests That Grew Traffic (Even After Google's Updates)
<p>E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.</p> <p>We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates.</p> <p>In this episode:<br /> - How adding ... Show More
1h 20m
Jul 2024
SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg
Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The ... Show More
48m 14s
May 2025
How Chatbase Added $103K MRR with Just 36 Keywords - SEO Is NOT Dead
<p>E690: A lot of people say SEO doesn't work anymore. This episode shows otherwise.</p> <p>Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn't rank for thousands of keywords. They just focused on a few that mattered, backed by a ... Show More
15m 7s
Sep 2025
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m
Sep 2025
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m
Aug 2025
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Mar 2025
The Latest Digital Marketing Tools & Techniques
Updated to fix audio gap on Daniels mic! In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole ran ... Show More
31m 47s
Oct 2025
SEO Has Been Upended. Here’s What the Future Could Look Like
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ... Show More
41m 14s