143. These Guys Made Doritos a Super Bow...

What’s up Rock Nation, today we welcome back Nate Norell and Dylan Bradshaw! Nate and Dylan teamed up to co-direct a commercial for the Doritos Super Bowl ad competition and they made TOP 3! If they win, not only does their ad play at the Super Bowl, but they win $1 million!

Voting is super easy! All you have to do is select their ad "Abduction" and enter your email. You can vote everyday, and every vote counts!

Vote for their ad "Abduction" here:

https://doritoscrash.com/

Check out Nate and Dylan here:

https://www.instagram.com/natenorell/

https://www.instagram.com/dylanjbradshaw/

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Timestamps:

0:00 - Trailer

0:31 - Intro

1:12 - One Handed Crack

2:18 - The Doritos Commercial Explained

3:14 - “Abducted” Commercial

3:44 - How to vote

4:42 - Commercial Breakdown: Computer screen VFX

5:33 - How they landed on the alien abduction concept

6:00 - Opening Shot lighting breakdown

7:07 - Computer Screen VFX breakdown

7:23 - Pre-production process

8:17 - Bringing your vision to life as a director

8:59 - How VFX changes a production

9:51 - How they pulled off the ragdoll scene

11:47 - The challenge of storytelling in only 30 seconds

12:32 - The importance of working with a team

13:50 - Shooting schedule

14:55 - Another VFX shot breakdown

17:07 - Making the submission deadline by ONE HOUR

19:47 - The power of making spec work

23:23 - What they learned from co-directing

28:42 - Gear used to shoot the commercial

29:25 - The ending punch line breakdown

32:57 - Rule of 3 in comedy

35:16 - Their marketing strategy

36:40 - The strategy behind viral content

40:05 - What winning will mean for their careers

42:37 - Going all in and betting on yourself

46:44 - What they will do with the $1,000,000 if they win

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