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Jan 2025
26m 33s

Can you see the invisible gorilla?

Phill Agnew
About this episode
75% of us expect to spot the unexpected. But we’re wrong. Today on Nudge, Dan Simons shares his results from perhaps the world’s best-known psychology experiment: the Invisible Gorilla. Listen, and you’ll take part in our own audio version of his experiment, and I'll dig into research papers to learn how Dan’s findings apply to marketing.  Dan’s book Invisi ... Show More
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