About this episode
May 17
Design That Sticks: Applying Neuroscience to Predict Attention
Why do so many beautifully designed websites, ads and digital experiences still fail to convert? In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kramer Reeves, CEO of EyeQuant, alongside neuroscientist Professor Peter König, one of the company's found ... Show More
24m 57s
Apr 29
Reddit Marketing Case Study with Dove - Turning Real Reviews into Real Growth
What happens when a global brand hands over its creative control to unfiltered customer feedback? In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Emily Barfoot, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit c ... Show More
25m 50s
Apr 20
The Changing Customer Journey in an AI-First World - Insights from Adobe Enterprise's CMO
As AI rapidly reshapes how customers discover, evaluate, and engage with brands, marketers are being forced to rethink the fundamentals of the customer journey. In this episode of The Digital Marketing Podcast, Daniel Rowles speaks with Rachel Thornton, CMO of Adobe Enterprise, t ... Show More
22 m
Nov 2024
Social Pros Podcast Live at Content Marketing World
<div class="OutlineElement Ltr SCXW246093594 BCX0"> <p class="Paragraph SCXW246093594 BCX0"><span style= "font-size: 12pt;">Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Conte ... Show More
27m 38s
Sep 2015
Critical marketing lessons from 2015
34m 41s
Nov 2024
New Instagram Algorithm in 2025 | Trends and Predictions - 809
Are you ready for what's coming on Instagram in 2025? 🚀 Join Brock Johnson as he dives deep into the future of Instagram content creation. Discover how the Instagram algorithm will change, what trends to expect, and how to optimize your strategy to stay ahead. From the death of ... Show More
39m 28s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Oct 2023
457 High Impact Content Marketing by Purna Virji
<p><em><strong>High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective</strong></em> by Purna Virji</p> <p>About the Book:</p> <p>Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resourc ... Show More
1h 22m
Dec 2024
Social Content Strategies Exposed
37m 12s
Jun 2025
The #1 Lead Generation Mistake You're Making With AI - Joshua Kopac
Authentic connections close deals; AI enhances marketing without replacing personal interaction; influencer partnerships thrive on genuine engagement, not just vanity metrics.Joshua Kopac, founder of the digital marketing agency Be Kept Up, is a digital strategist specializing in ... Show More
24m 12s
Nov 2024
How to link business, sales, and marketing strategy - Daniel Priestley
Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on ... Show More
1h 2m
Feb 2025
Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next
<p data-pm-slice="1 1 []"><strong>Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025!</strong></p> <p>After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a br ... Show More
32m 22s
In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report. Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of org ... Show More
<p><img class="aligncenter wp-image-34858" src= "https://www.businessesgrow.com/wp-content/uploads/2015/09/marketing-lessons.jpg" alt="marketing lessons" width="500" height="775" /> 2015 is going down in the books as a transformational year for the discipline of marketing. There ... Show More
<p>Here is some of the topics we cover:</p><ul><li>Mastering agility in content production</li><li>Decoding trend-jacking strategies</li><li>Balancing virality, authenticity, and the debate on speed vs. quality</li><li>The power of employees as brand advocates</li><li>How brands ... Show More
