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Jan 2025
50m 34s

Episode 250: Learn About the Many Types ...

SALES COPYWRITING AND CONTENT MARKETING HACKS
About this episode
Jim Edwards and Stew Smith discuss what a making offers and how you make good ones! This is your opportunity to discover how to effectively create solid value for the customer with an offer they cannot refuse. In this presentation, I’ll guide you through a step-by-step process to create offers that sell and automatically create profits.Check out these AI-gen ... Show More
Up next
Sep 23
Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show More
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Sep 23
Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump!
Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ... Show More
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Sep 23
Episode 319: The Video Sales Letter Compresses the Buying Decision with Customers
Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path.Video Can Compress the Buying Decision - Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing th ... Show More
39m 5s
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