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Jan 2025
43m 45s

Tom Roach and Sarah Newman on APG's AI I...

Fergus O’Carroll
About this episode

What will the role of Ai become in the practice of strategy? From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness (MAE) program for supporting our show.

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