Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool that helps adults learn Spanish. Then we’ll wrap with a simple framework to help y ... Show More
Jan 23
The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic)
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup ... Show More
24m 3s
Jul 2024
Local businesses to start with NO startup costs
Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout ... Show More
1 h
Nov 13
Find Your Why. Start Your Business.
Have you ever wanted to start a business but told yourself, not now, it’s not the right time? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, might help you realize, there’s no perfect time to start a business. On today’s pod, Emma shares why she decided t ... Show More
14m 40s
Jul 2025
#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
<p>AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should ... Show More
33m 29s
Aug 2024
A Playbook for First-Time Founders with Nancy Twine
<p>If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)</p><p>This episode is for you.</p><p>Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting fr ... Show More
43m 41s