Atif Rafiq’s remarkable career journey - from early tech roles to pioneering the Chief Digital Officer position - offers a masterclass in embracing change, managing calculated risks, and harnessing collective intelligence to drive impactful decisions. Emphasizing the value of vulnerability, Atif underscores how acknowledging setbacks can elevate one's leader ... Show More
Sep 2025
Building Resilient Organizations in Competitive Labor Markets with Kerry Sirkka
Today, we speak with Kerry Sirkka, Chief Recruitment Officer at Medical Solutions, about the challenges and opportunities of leading in one of the nation’s most competitive labor markets. Kerry shares her perspective on attracting, developing, and retaining talent in healthcare w ... Show More
29m 55s
Oct 2025
The Man Behind McDonald’s $1B Tech Gamble | Atif Rafiq
As a digital pioneer across companies like Amazon, McDonald’s, and Volvo, Atif Raffiq has built a career turning legacy brands into innovation powerhouses.In this episode, Atif shares how his first month at McDonald’s led to a billion-dollar digital transformation, the culture sh ... Show More
49m 9s
Sep 2023
609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)
Welcome to an interview with the author of Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq. In this book, Atif shares the breakthrough methods to put your company on the path to innovation, creativity, and growth. Atif has wr ... Show More
52m 37s
Jan 2024
290: Why Upstream Work is Crucial For Better Decision Making and Execution with Atif Rafiq
With busy days and the fast pace of work, it's understandable why so many teams jump from idea to basic plan (maybe!) to action. In our desire to move quickly, we forget that when we do so, we risk making bad decisions, resulting in wasted resources and, ultimately, not achieving ... Show More
30m 37s