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Jun 2023
36m 40s

E 188 Innovation and Mastering the Decis...

Laura Camacho
About this episode

Today’s VIP guest on Speak Up with Laura Camacho is the hyper-successful Atif Rafiq.

Atif worked as the global CDO of McDonald’s and Volvo before becoming president of MGM Resorts Intl.


Now he advises on the board of Clearcover and Flutter Entertainment.


He is author of Decision Sprint: The New Way to Innovate into the

Unknown and Move from Strategy to Action.


With the rapidly changing working environment due to AI and a plethora of other factors, we must master innovation strategy and perfect the decision-making process.


In this episode, Atif gives you the secret know-how he learned to implement a decision-making process that works and strategies that will nurture innovation as much as possible.


Here are some of the mind-blowing takeaways you can expect from these 45 minutes:


- Fallacies that surround the decision-making process


- The importance of an ‘exploration phase’ to come to a high quality decision


- What you need to tackle new spaces even when there is a lot of ambiguity


- The importance of being inclusive when it comes to getting input about company decisions


- How to encourage innovation from all members of an organization


- Why asking questions is a form of contribution and brings meeting value


- How to come to a decision without the drama and make decision points painless


- What workflow is and how it expresses culture


- Advice for those who are knocking on the door of the senior leadership suite


- How AI is going to affect and is already changing the decision-making process

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