She discusses the evolution of retail in the digital age, key milestones, and the importance of blending media with broader marketing strategies. Alexis delves into the impact of COVID-19 on online commerce, challenges faced by brands in the DTC model, and the role of technology and AI in enhancing shopping experiences and marketing efficiency.
Tune in to gain valuable insights into how brands can stay relevant and effectively merge online and offline marketing efforts.
Timestamps:
00:00 Introduction
01:14 Alexis Azzie's Career Journey
03:49 Retail Evolution in the Digital Age
06:26 The Rise of E-commerce and Local Insights
08:06 Tools and Strategies for Digital Shelf Life
09:04 Challenges and Opportunities in Online Commerce
10:19 Personalization and Customer Experience
11:55 The Role of AI and SEO in Retail
15:32 Sephora's Personalization Strategy
18:27 The Impact of Social Commerce and Dropshipping
23:23 The Shift from 'Spray and Pray' to Data-Driven Marketing
24:41 Balancing Brand and Performance Marketing
28:04 Measuring Footfall and Offline Attribution
37:48 Leveraging AI for Marketing Efficiency
41:30 Simplifying Technology for Clients
42:56 Conclusion
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