The Shifting Landscape of Retail and E-C...

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ... Show More

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ... Show More

💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and bran ... Show More

Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, no ... Show More

<p>I sat down with <strong>Lydia Moynihan from the New York Post</strong> to dive into some of the biggest shifts happening in business, media, and technology. We get into <strong>the explosion of social shopping</strong>, how <strong>AI is changing the content game</strong>, and ... Show More

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ... Show More

Gemma Milne talks with Augusto Modigliani, Chief Marketing Officer at digital signage, analytics, and marketing automation company Beabloo. They discuss expectations for the impact of technology on online and offline shopping; how companies are using AI, automation, and bot techn ... Show More

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ... Show More

<p>Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of <em>Social Media Decoded</em>, marketing strategist and business coach <strong>Michelle Thames</strong> explores the transformation of mar ... Show More

The digital media landscape is ripe for disruption by diversification – and Kristi Argyilan is betting big on retail media networks to fill the void. We sit down with the Albertsons vice president of retail media to discuss why retailers sit in a unique position to understand the ... Show More

In this episode we sat down with Emily Li Mandri, a digital marketing consultant for fashion and retail businesses. We talked about the importance of having a digital strategy, and Emily also gave us a lot of tips that anybody can start applying online to have an edge over their ... Show More

<p>Today's guest is Poonam Goyal, Sector Head and Senior eCommerce and Athleisure Analyst at Bloomberg Intelligence. Given post-pandemic retail and logistics trends, athleisure is frequently a 'canary in the coalmine' for many cross-sector business challenges. Poonam returns to t ... Show More

<p>The web is unhealthy, and AI agents are about to rewrite how we shop.</p><p>In this episode, a16z General Partner Alex Rampell and Partner Justine Moore explore how AI agents will change commerce and the implications for Google’s business model, affiliate marketing, online sho ... Show More