Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.
Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience keeps them retained.
Plu ... Show More
Yesterday
How AI Is Changing Email, Part 2 | Bathroom Break #125
AI summaries pull an average of just 29 words from your email, so every word in that window counts. Jay's formula for the first 150 to 200 characters is action plus product plus deadline, things like "Shop 40% off all Nike running shoes through Sunday at midnight" or "Register fo ... Show More
13m 12s
Sep 9
The 6-Step Framework for Naming Anything with Katie Miserany, Global Head of Marketing at SurveyMonkey | Ep. 442
How do you land on a name when you're staring down fifty thousand options, and none of them feel right? Katie Miserany, Chief Communications Officer and Global Head of Marketing at SurveyMonkey, just led the naming and go-to-market for Launchpad, SurveyMonkey's new suite of marke ... Show More
43m 10s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Aug 2021
Turning Insights into Advertising with MTV Veteran and Current AdPredictive CEO, Kristin Frank
<p>There is one thing that every marketer would say they need: content. But what makes for good content and what makes for the best content? Is it storytelling? Is it authenticity? What content drives engagement, versus what content is merely passable? <a href="https://www.linked ... Show More
40m 24s
Aug 2025
The New Marketing Playbook: Identity Over Algorithm
Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from ch ... Show More
12m 27s
<p>Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? To learn a proven framework to attract your ideal audience, I interview Brian Piper.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<stro ... Show More
