Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.
Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience keeps them retained.
Plus, Daniel talks about hyperpersonalized AI and what it could mean for email marketing—think email updates in real time, based on how customers interact with your site.
If you’re a marketer in a time crunch, this short episode is for YOU.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com