Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.
Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience keeps them retained.
Plu ... Show More
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you.
Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game?
You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.
As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Oct 2024
Is Content Marketing Dead?
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X c ... Show More
27m 6s
Nov 2024
Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever ... Show More
30m 57s
Apr 2022
Announcement: Marketing Against the Grain
The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain.
Listen here: https://link.chtbl.com/eASRByGO
About Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, thi ... Show More
11m 54s
Dec 2024
The Girls in Marketing Podcast is BACK
After a little break, we’re back with a brand-new season of The Girls in Marketing Podcast! In this episode, we’re catching you up on everything we’ve been up to: where we’ve been, the exciting projects we’ve worked on, and our reflections on some of 2024’s most interesting marke ... Show More
41m 53s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s