logo
episode-header-image
Oct 2024
27m 6s

Is Content Marketing Dead?

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of ... Show More
Up next
Jun 2022
Learn Local SEO
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us thr ... Show More
22m 14s
May 2022
Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important m ... Show More
17m 20s
Nov 2021
Email Attraction
How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot of those emails you rattled off in a hurry today were pretty awful and they probably had ... Show More
31m 37s
Recommended Episodes
Sep 2015
Critical marketing lessons from 2015
<p><img class="aligncenter wp-image-34858" src= "https://www.businessesgrow.com/wp-content/uploads/2015/09/marketing-lessons.jpg" alt="marketing lessons" width="500" height="775" /> 2015 is going down in the books as a transformational year for the discipline of marketing. There ... Show More
34m 41s
Dec 2024
5 Content Marketing Trends for 2025 (Solo Edition)
Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.  Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it kee ... Show More
5m 51s
Nov 2024
Social Pros Podcast Live at Content Marketing World
Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn’s Enterprise Sales Leader. Together with host Zontee Hou, they explore s ... Show More
27m 38s
Apr 2025
MicroVee: How to Turn Viral Content Into Sales — Marketing Framework For 2025 | 4Ds Business Consultation
<p>2025 is here, and the game has changed 🧠📱</p><p>In this episode, I go deep on one of the biggest missed opportunities in marketing today: turning viral content into actual conversions. Just because something got 4 million views doesn’t mean people are going to buy — <em>but ... Show More
6m 30s
Oct 2023
457 High Impact Content Marketing by Purna Virji
<p><em><strong>High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective</strong></em> by Purna Virji</p> <p>About the Book:</p> <p>Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resourc ... Show More
1h 22m
Aug 2023
482 - Building a Business: Why Content Marketing Leaves Social Media in the Dust
<p class="MsoNormal">Kyle Handy has created the #1 agent-owned real estate blog, and in this episode, he talks about his success in producing content and blogging and why they surpass posting to social media as a business-growth strategy. He's sharing specific SEO advice, the bes ... Show More
43m 40s
Jan 2025
The Future of Branding & Growth Strategies | Eric Siu
<p>In this episode of <em>The GaryVee Audio Experience</em>, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and w ... Show More
1h 10m
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
<p>Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of <em>Social Media Decoded</em>, marketing strategist and business coach <strong>Michelle Thames</strong> explores the transformation of mar ... Show More
8m 13s
Sep 2024
Get More Done With This One Mindset Change!
<p>Today&#39;s episode of the podcast is an interview I did on The Marketing Playbook podcast with Mark Friedman last year. I talk about time management and the importance of prioritizing tasks in our daily lives. I also share my thoughts on self-compassion and how empathy toward ... Show More
25m 20s
Aug 25
Why Your Social Media Strategy From The Last Decade Is USELESS | 4Ds Consultation - PART 1
In this part 1 episode of 4Ds, I talk with entrepreneurs and social media marketers looking to grow their businesses about how one post can change everything, what your number one goal as a channel should be, and how it's not about "or" but "and." I share my two cents on how to s ... Show More
22m 13s