logo
episode-header-image
Jul 2024
23m 53s

The State of Email Marketing

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial 'what's in it for me?', to how to le ... Show More
Up next
Jun 2022
Learn Local SEO
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us thr ... Show More
22m 14s
May 2022
Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important m ... Show More
17m 20s
Nov 2021
Email Attraction
How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot of those emails you rattled off in a hurry today were pretty awful and they probably had ... Show More
31m 37s
Recommended Episodes
May 2025
Mastering Email Marketing for your Fashion Brand
In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences ... Show More
58m 22s
Aug 25
Your Email Marketing Strategy Starts HERE!
In this episode of the Medical Aesthetics Marketing Show, host Pam, a marketing strategist and aesthetic enthusiast, dives into the often-overlooked but incredibly potent channel of email marketing. Pam elaborates on how email marketing can offer the highest ROI in the digital st ... Show More
28m 17s
Dec 2024
Unlock Email Marketing Success
Welcome to another insightful episode of Accelerate Your Business Growth, hosted by Diane Helbig. Today, we're diving deep into the world of email marketing with the brilliant Kate Doster. In this episode, Kate shares her expertise on why focusing on quality over quantity in your ... Show More
50m 20s
Jul 2024
Top Email Marketing Strategies: Crafting Engaging Content That Converts
<p>In this episode of Marketing &amp; Margaritas, we&#39;re diving into the top strategies for creating engaging content in email marketing. We&#39;ll discuss why it&#39;s essential to have a clear goal for each email—whether it&#39;s improving sender scores or boosting click rat ... Show More
25m 32s
Oct 2024
Leveraging Email Marketing to Make the Most out of Q4
“More emails equals more sales!” - Sarah Williams  We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired ... Show More
18m 47s
Mar 2025
EMAIL MYTH BUSTED! Gmail Tabs & How to Measure Real Email Performance
In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email ... Show More
8m 29s
Feb 2024
BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin
An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your busine ... Show More
35m 34s
Aug 2024
$100M Email Marketer Shares Revolutionary Strategy - Troy Ericson
<p><b>Troy Ericson</b> is the owner of e-mailMarketing.com, EmailDeliverability.com, and recently exited Copywriting.org. Troy &amp; his team have generated over $100,000,000 for their clients since 2020 by improving email copy &amp; deliverability. Troy is considered by many to ... Show More
28m 29s