logo
episode-header-image
Dec 2024
24m 46s

I changed one sentence and got 20% more ...

Phill Agnew
About this episode

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence.


Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/


Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524


Join the Nudgers: https://forms.gle/wyKZB9SrHKnFks7G6


Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Up next
Jul 7
This single text made girls 45% more likely to get vaccinated
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to ... Show More
22m 59s
Jun 30
A surprisingly effective way to persuade (almost) anyone
It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romantic breakups with 60% accuracy. Today, bestselling author Will Storr reveals the surpri ... Show More
25m 44s
Jun 23
I debunked psychology’s greatest myth
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experim ... Show More
25m 2s
Recommended Episodes
Jun 4
Tony Robbins: 5 Millimeter Shifts That Will Transform Your Life - Best Motivational Speech
Quote of the Day: “A real decision is measured by the fact that you’ve taken a new action.” - Tony RobbinsAudio Source: https://youtu.be/VcuQuMwlpgI?si=rj9liR94F46ARDA1If you enjoyed today's episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ... Show More
8m 22s
Feb 2025
Using Neuro-Linguistic Programming for More Influence and Sales
Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I interview N ... Show More
47m 13s
Nov 2024
SPI 839: Less Marketing for More Profit with Allan Dib
#839 The best marketers focus on doing one or two things really well. Essentially, they take simple strategies seriously over a long enough time to see massive results. So how do we select the best tactics and do less to have a bigger impact? In this episode, I sit down with self ... Show More
40m 10s
May 2024
Episode 691: #BizTipFriday Digital CEO Edition: What To Change In Your Launch Or Promotion To Enhance Sales
Looking for ways to improve your launch or promotion and generate more sales? In this #BizTipFriday Digital CEO Edition of the podcast, I reveal strategies that we teach in Business By Design that will help you do it!  If you just take a few of the things I share today and add th ... Show More
18m 54s
May 15
How To Master Your Confidence | Simon Sinek
Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: https://lewishowes.com/podcast/simon-sinek-the-power-of-the-infinite-mindset/Simon Sinek, Inspirational Speaker and Best-selling Author shares the secret to building confidence in you ... Show More
6m 51s
Jul 2022
Why Only A Few People Make It To The Top
Go to our sponsor https://aura.com/valuetainment to get a 14-day free trial and see if your personally identifiable information has been leaked to the dark web. In today's video, Patrick Bet-David reveals the truth about change, and how you can be more effective at making permane ... Show More
6m 22s
Jan 2024
The Weekend that Changed Everything: Pat's $24k a Month Story
Today we chat with Pat, a former YouTube consultant and former head of customer success at Tubics, as he shares his Million Dollar Weekend journey.  Uncover the incredible transformation from being the "biggest procrastinator" to validating and setting up an entire business withi ... Show More
24m 16s
Mar 2024
#661: The Copywriting Tips & Trends You Don’t Wanna Snooze On In 2024 with Laura Belgray
My friend, today's episode is truly a treat! My fantastic guest and I go way back (I'm talking 15 incredible years) and she is a real-deal copywriting genius who had her first million-dollar year just as she turned 50. She's here to share all of her proven copywriting tips and tr ... Show More
1h 1m
Jun 23
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More
14m 30s
Oct 2024
$500M Founder Shares Unorthodox Growth Tactics (That Worked!)
Ep. 266 What's the secret to solving customer problems in 30 minutes? Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance trans ... Show More
43m 29s
Listen to millions of songs and podcasts on Anghami