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Dec 2024
24m 46s

I changed one sentence and got 20% more ...

Phill Agnew
About this episode

I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence.


Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/


Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524


Join the Nudgers: https://forms.gle/wyKZB9SrHKnFks7G6


Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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