Join us in this episode of the Art Marketing Podcast as we dive into the inspiring journey of photographer Kenneth LeRose. From his beginnings in fitness photography to mastering astrophotography while living in an Airstream, Kenneth shares his passion for teaching and creating stunning visuals. Discover his strategies for building an engaged audience on Instagram, the challenges of monetizing his art, and his recent experiences with Black Friday and Cyber Monday sales. Tune in for valuable insights on marketing, workshops, and the pursuit of passive income in the art world!
(00:00) - The Creative Struggle
(00:19) - Connecting Emotionally Through Art
(00:31) - Successful Launch Strategies
(00:57) - Building an Audience
(01:39) - Introduction of Kenneth LaRose
(02:55) - Kenneth's Photography Journey
(05:02) - Living the Airstream Life
(05:43) - Finding a Niche
(06:57) - Monetizing Through Workshops
(07:37) - Marketing Strategies for Workshops
(08:44) - Exploring Digital Classes
(09:57) - The Challenge of Creating Digital Products
(10:51) - Engagement on Instagram
(12:01) - Bridging the Visual Gap
(13:31) - Kenneth's Experience with Art Storefronts
(15:39) - Black Friday and Cyber Monday Results
(19:11) - Understanding the Art Market
(21:19) - Leveraging ManyChat for Engagement
(24:03) - Living Without a Home Base
(25:16) - Future Plans for Teaching
(27:20) - Weekly Live Sessions
(28:12) - SEO and Visibility Issues
Kenneth's Website
Kenneth's Instagram
https://www.instagram.com/krl_photo/
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