On this episode of Accelerate Your Business Growth, Marcus Svedin joins our host Diane Helbig to share his expertise and insights on the power of YouTube advertising. He believes that YouTube advertising is far superior to other platforms due to its advanced targeting capabilities. With YouTube advertising, you can target based on the websites people visit and even specific search terms entered on Google. This allows you to put the right message in front of the right person at the right time.
Marcus Svedin, an industrial electrician, switched careers after a knee injury. He found his way into advertising, starting with Facebook and email marketing. Marcus and Ben Jones co-founded Titan Marketer, now a 7-figure business. Marcus serves as the Marketing Director. They pivoted to YouTube in 2019 and have since assisted over 500 entrepreneurs, from new affiliates to 7-figure business owners, refining their approach and considering themselves experts in the field.
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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
YouTube Advertising: "The most important part of a YouTube campaign is the actual creative itself. Because if the creative messaging is terrible, it's not going to work. Your campaign is going to fail."
— Marcus Svedin 00:04:06
The Power of YouTube Advertising: "You're basically putting the right message in front of the right person at the right time, and then sending them to a landing page or your website that is tailored for those types of people. So you can't do this anywhere else. You can't do this on Facebook, because Facebook's just interest-based targeting, right? You can't do it on TikTok, you can't do it on Instagram or any of those other places. YouTube is the only place where you can do this type of targeting and this type of."
— Marcus Svedin 00:07:35
Learn more about your ad choices. Visit megaphone.fm/adchoices