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Dec 2024
54m 19s

16 P&Ls: The CFO’s Guide to M&A Operatio...

CJ Gustafson
About this episode

In this episode, CJ interviews Rebeca Sanchez Sarmiento, the CFO of Dotmatics and the queen of managing operational complexity. With over seven acquisitions under her belt in just a few years, Rebeca shares insights on managing the complex realities of inorganic growth. She breaks down how Dotmatics balances autonomy and integration across multiple entities while finding synergies and implementing system consolidations. The conversation delves into the intricacies of managing 16 P&Ls, creating consistent forecasting frameworks, and determining whether to lean into an 80/20 approach or aim for all-around excellence. Beyond M&A, Rebeca’s extensive experience in investor relations and as a sell-side equity analyst adds depth to the discussion. The conversation also touches on her personal journey, including a bold move to Los Angeles, how it helped her career, and her approach to work-life balance and remote work.

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SPONSORS:

Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.

Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

NetSuite provides financial software for all your business needs. More than 40,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅, head to NetSuite https://netsuite.com/metrics and get the CFO’s Guide to AI and Machine Learning.

Operators Guild is where the best CEOs, CFOs, VPs of finance, and BizOps leaders in the business connect, network, and grow together. Built by operators for operators, this members-only community is home to more than 1000 of the most elite high-growth operators in the world. Experience connection and knowledge share with professionals who understand you like no one else does. Learn more and apply at operators-guild.com.

Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.

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TIMESTAMPS:

(00:00) Preview and Intro

(02:30) Sponsor – Mercury | NetSuite

(04:51) Managing Acquisitions from an Operational Angle

(08:19) Why Finance Staff Aren’t the First to Go After an Acquisition

(09:10) Approaching a Company’s Financials After Diligence

(10:07) Why Dotmatics Manages These Companies Separately

(12:14) Prioritizing System Consolidation and Process Changes

(13:45) Forecasting for the Acquisition Company

(15:12) How Rebeca Forecasts for 16 P&Ls

(16:16) Why Dotmatics Distribute Instead of Having a Sales Team

(17:21) Sponsor – Operators Guild | Maxio | RemoFirst

(21:03) How Rebeca Structures the FP&A Team

(23:05) The 80/20 Approach to Forecasting

(25:44) Why They Don’t Budget for M&A Itself

(27:54) How Rebeca’s IR and Research Background Informs Her Current Role

(34:38) Rebeca’s Research on the Latin American Market

(37:09) How Rebeca Moved to LA on a Whim

(41:28) The Benefits of a Remote Workforce

(44:09) Rebeca’s Approach to Work-Life Balance

(47:59) Why Employees Will Leave a Job

(48:46) Long-Ass Lightning Round: Why People Stay in Bad Work Environments

(51:22) Advice on Patience

(51:53) Finance Software Stack



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