Why Legacy Brands Are Falling Behind

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ... Show More

Ralph and Kasim dive into the provocative topic of the declining relevance of traditional digital marketing agencies. They explore how the rise of new technologies and changing market dynamics are rendering old agency models obsolete. The conversation spans the impact of AI and c ... Show More

Performance marketing has crowded out brand building. One executive even admitted, "We're great at performance marketing, but our brand sucks." Nike learned this the hard way when they pivoted too hard toward performance and lost what made them famous.This week, Elena, Angela, an ... Show More

<p>Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While i ... Show More

<p>today I’m diving into what I believe is the <em>ultimate marketing strategy</em> for your business. This episode is packed with insights on how modern branding and communication are the keys to success in today’s rapidly evolving digital landscape. I’ll share why content creat ... Show More

<p>Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, in this episode I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. USEFUL INFORM ... Show More

How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks ... Show More

<p>In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough.</p> <p>👉 Learn more: https://justcreative.com/podcast</p> <p>Joined by Raitis Velps, we dive into the common pitfalls ... Show More

Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience?<br /><br />This week, Elena and Rob talk with Sarah Jordan, CMO of Constant ... Show More