Itâs simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordanâs shoe deal changed sports, fashion and marketing forever - But it never wouldâve happened without skilled negotiating by MJâs Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (thatâs why he always has a cigar), and saved the entire Nike company.. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting ⊠and why Air Jordans is the best idea yet.
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