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Itâs simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordanâs shoe deal changed sports, fashion and marketing forever - But it never wouldâve happened without skilled negotiating by MJâs Mom. Originally banned by the NBA, Air Jordans have sold hundreds of millions of pairs, made Michael Jordan worth almost $2 billion (thatâs why he always has a cigar), and saved the entire Nike company. Find out how Nike rewrote the rules on celebrity endorsements, why salaries are stable but equity is exciting⌠and why Air Jordans is the best idea yet.
Subscribe to The Best Idea Yet for the untold origin stories of the products youâre obsessed with, and the bold risk takers who brought them to life. https://wondery.com/links/the-best-idea-yet/
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