Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.
Key Takeaways:
- 00:44 – The original product design plan and what changed along the way
- 02:31 – The difference between specifying the outcome and diagnosing the actual problem
- 06:27 – The design meeting where the team got to the root of the problem
- 08:32 – Why executive involvement early in the process adds value
- 13:39 – Pivoting on an original idea while maintaining the original appetite
- 16:04 – Creativity often comes when you've hit a roadblock
- 20:07 – The power of Power Through New
Links and Resources:
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Books by 37signals
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HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X